B2B marketing insights for
those targeting a niche
Insights, learnings and stories from the world of B2B marketing and communications, direct from Velo’s B2B agency team
Why the orchestration of strategy into activation matters more than ever in B2B marketing
B2B marketing is evolving — because it has to. Economic uncertainty, shifting buyer habits, and a talent gap post-pandemic have reshaped the expectations placed on marketing teams — and the agencies that support them. Today’s successful B2B marketers are prioritising four things: 1 -Agility — to respond quickly in an uncertain macroeconomic climate. This is […]
How to make sure your content and site appear in ChatGPT: A guide for B2B marketers
AI isn’t just a buzzword anymore — it’s reshaping how B2B buyers research, shortlist, and select suppliers. At Velo, we’re actively working through a “test and learn” roadmap to adapt to this new reality. From monitoring referral traffic to restructuring how we create content, we’re seeing firsthand how AI impacts visibility — and how smart […]
Is Discord an appropriate platform for B2B marketing?
Discord, the platform that once catered exclusively to gamers, has evolved into a versatile hub supporting diverse communities. For B2B digital marketers, this transformation presents both exciting opportunities and unique challenges. Let’s explore Discord’s potential for business use, its audience demographics, advertising options, and suitable applications for B2B companies. TLDR – While intriguing, Discord currently […]
Same old B2B events? How to stand out.
At Velo, we’re big believers in B2B events – but only when they’re done well. When done badly, they’re a costly sponge. A glossy presence that eats up time, budget and goodwill. But when done well? They can do more than generate leads. They can fuel brand awareness, support ABM, enable sales conversations, and set […]
What sales enablement tools should you consider for your B2B Sales team?
Sales enablement tools are technology-based solutions built to increase the efficiency and effectiveness of sales teams. Most of our clients use a CRM tool such as Salesforce.com so we favour those that integrate. To determine the best tools, we advocate mapping the sales process and spending time with your team answering questions like: What […]
Should B2B marketers consider audio and podcast ads? Your complete guide
Podcasts come in different formats, each serving a unique purpose. Here’s a breakdown of key types, along with some of the most popular examples: Discipline-Focused Podcasts These cover professional topics like marketing, B2B strategy, and sustainability, often aligning with specific job functions. Example: The B2B Marketing Podcast – Deep dives into B2B trends, ABM, and […]
Is Reddit an appropriate channel for reaching B2B audiences?
As a Reddit partner, we’ve been using the channel to target niche content aimed purely at niche audiences. The platform’s growth means it is becoming worthy of consideration for B2B Marketers What is Reddit? Reddit is a social platform that combines a forum-style structure with voting systems to create an engaging and participatory experience. At […]
B2B, B2B content, B2B Video, Uncategorised
How should B2B marketers make the most of YouTube? Our complete guide
In today’s digital-first B2B landscape, YouTube offers an unparalleled opportunity for businesses to connect with a vast and engaged audience. With over 2 billion monthly active users and 70% of B2B buyers watching videos throughout their purchase journey, the platform is an essential tool for showcasing products, services, and expertise. However, to truly harness its […]
Should you consider Quora in your B2B channel mix?
As a Quora partner, we were excited to hear about Reddit’s partnership with intent data supplier Bombora. This collaboration introduces advanced B2B targeting and Account-Based Marketing (ABM) features, enabling advertisers to more effectively reach their desired audiences on Quora. It means firmographic targeting and ABM matching: Access Enhanced B2B Targeting: Utilize Bombora’s intent data […]
ESG leaders are influencing your customers’ buying decisions. Who? What? How? Why? Your complete guide.
How do you reach ESG leaders as they are already influencing your customer’s buying decisions? Environmental, Social, and Governance (ESG) considerations guide business strategy across many sectors. For B2B marketers, understanding ESG and who drives this within their target customers is becoming more important. They are a new player in the buying unit, whose influence […]
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