B2B marketing insights for
those targeting a niche
Insights, learnings and stories from the world of B2B marketing and communications, direct from Velo’s B2B agency team
How to successfully prep your interviewees for video customer testimonials
Let’s face it, being interviewed in any capacity is not the most natural thing in the world to endure. Throw a camera into the mix….. and well, ‘rabbit’ and ‘headlights’ is the most likely outcome for your interview subject. But with video customer success stories and case studies becoming a key marketing tool in the […]
Our top 10 WordPress Plug-ins – and why you need them today
You’ve installed your WordPress site, it’s up and running along with a nice clean theme, and you’re ready to add content. But there’s a few things you need to know before getting started. In this blog we’ll help you add the ideal WordPress plug-ins to enable notifications, set up contact forms, ensure the security of […]
Cybersecurity Marketing Podcast: Episode 2, Part 1: An intro to research-led marketing
Everything you wanted to know about research-led marketing, but were afraid to ask. What is the role of research in Who does it well? If you’re either new to this area or are unsure that your current approach is working, how do you get your head around this vast and complicated space? Our latest podcast […]
Cybersecurity Marketing Podcast: Episode 1: Accepting you have a problem
The first in our ‘Marketing Cybersecurity’ podcast series, where we unpick some classic marketing challenges in this space. Our guests are Becky Kiely, Head of PR for UK and US, F-Secure, and Eliza-May Austin, CEO and Co-founder of th4ts3cur1ty.company. Join us for the very first episode of our ‘Marketing Cybersecurity’ podcast series. If you’re a […]
Built by recommendation – why specialising in three core sectors makes Velo a trusted B2B marketing agency
After 10 years of growth, Velo has become an award winning, full-service B2B marketing agency. Although our values are the same as at the start, our team, our clients and our knowledge have grown more than I ever dared dream they would. We now serve and specialise in three core sectors – technology, industrial and […]
Wassup?’ Lessons in brand storytelling
TBT to 1999 and a group of friends ‘watching the game, having a Bud.’ Gayle Kennedy, our Director of Storytelling, explains what brand storytelling lessons we can glean from this iconic advertising series. Our #tbt this week goes back to 1999, in which one question was asked: ‘Wassup?’ On the face of it, this […]
What does COVID-19 mean for your marketing strategy?
We are all feeling apprehensive at the moment, but let’s make the most of this time to complete some projects and try some new things. Creativity will get us through the darkest of times. Today, instead of posting our usual quick Tuesday tip, we thought it would be more helpful to talk to you about […]
Five ways to make your online workshops more engaging
Workshops are an integral part of the marketing industry, and a useful platform to get team members involved in presentations and new pieces of work. But with an ever-changing landscape due to the backdrop of Covid-19, running them has become a much bigger challenge for B2B agencies and their clients. That’s not to say that […]
Being the best, not the biggest agency for our sectors
Over the past decade, the Velo team has changed in size and shape to be unrecognisable from where we started. In the beginning, the team worked from home and comprised young parents looking to enjoy the perks of a better work-life balance alongside the challenge of diverse and wide-ranging work, team and clients. And all […]
Navigating a post COVID-19 world
It’s a rough time for business leaders. No one really knows what’s going to happen, how long our lives will be impacted by enforced isolation, how long the looming recession will last, or how much governments will intervene and support us. There are some things we definitely do know though. The world will be different […]
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