B2B marketing insights for
those targeting a niche
Insights, learnings and stories from the world of B2B marketing and communications, direct from Velo’s B2B agency team
Localising your B2B campaign for local markets: how to make it work
Localising your global campaigns provides an opportunity to increase market engagement and lift your ROI. That seems pretty obvious, but why then do so many companies fail to make their content relevant, engaging, and easy for their potential international audiences to consume? Well written and easy-to-understand messaging in a native language makes readers feel more […]
How we create value for our clients
Even back in 2010 when the agency began, one lesson has been constant. We see examples of it in our twice-yearly client feedback survey commissioned through an independent research firm, The Drum, so we know we’re on to something. Particularly as benchmarking us against other agencies of our size has seen us continuously ranked in […]
Insights from Ignite B2B 2019 – Nick Taylor
Nick is an Account Director at Velo with deep expertise and experience in B2B marketing. He has been leading the Cisco account for the past three years at Velo and has a plethora of knowledge about the tech and IT services industry. Here he uncovers his key learnings and insights from Ignite 2019, the world’s […]
Introducing the Velo Voice
The Velo Voice has been a long time coming and has one obvious intention – to share the Velo team’s expertise! Since I established Velo back in 2010, we’ve had the privilege of working with some of the best B2B companies in the tech, buildings, industrial and professional services sectors. Companies like Cisco, Sage, Troup […]
What my favourite romantic movies taught me about B2B marketing
(Apparently, all starring one of two Julias – must be my ‘type’!) Romantic films endure for a reason. They understand people – their insecurities, quirks, and moments of connection. Strip away the meet-cutes and soundtracks, and you’re left with something B2B marketing still struggles to get right: how relationships actually work. Valentine’s Day got me […]
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