B2B marketing insights for
those targeting a niche
Insights, learnings and stories from the world of B2B marketing and communications, direct from Velo’s B2B agency team
Same old B2B events? How to stand out.
At Velo, we’re big believers in B2B events – but only when they’re done well. When done badly, they’re a costly sponge. A glossy presence that eats up time, budget and goodwill. But when done well? They can do more than generate leads. They can fuel brand awareness, support ABM, enable sales conversations, and set […]
What sales enablement tools should you consider for your B2B Sales team?
Sales enablement tools are technology-based solutions built to increase the efficiency and effectiveness of sales teams. Most of our clients use a CRM tool such as Salesforce.com so we favour those that integrate. To determine the best tools, we advocate mapping the sales process and spending time with your team answering questions like: What […]
Should B2B marketers consider audio and podcast ads? Your complete guide
Podcasts come in different formats, each serving a unique purpose. Here’s a breakdown of key types, along with some of the most popular examples: Discipline-Focused Podcasts These cover professional topics like marketing, B2B strategy, and sustainability, often aligning with specific job functions. Example: The B2B Marketing Podcast – Deep dives into B2B trends, ABM, and […]
B2B sustainability creds without cliché is harder than it looks
Credential presentations used to be simple. You needed to show that you had: Relevant experience in working with similar companies or solving similar challenges Key people, especially if you provided professional services Capabilities that you differentiated via a unique theme, phased around an opinion or an approach Corporate information that provided reassurance around size, stability […]
Is Reddit an appropriate channel for reaching B2B audiences?
As a Reddit partner, we’ve been using the channel to target niche content aimed purely at niche audiences. The platform’s growth means it is becoming worthy of consideration for B2B Marketers What is Reddit? Reddit is a social platform that combines a forum-style structure with voting systems to create an engaging and participatory experience. At […]
B2B, B2B content, B2B Video, Uncategorised
How should B2B marketers make the most of YouTube? Our complete guide
In today’s digital-first B2B landscape, YouTube offers an unparalleled opportunity for businesses to connect with a vast and engaged audience. With over 2 billion monthly active users and 70% of B2B buyers watching videos throughout their purchase journey, the platform is an essential tool for showcasing products, services, and expertise. However, to truly harness its […]
Should you consider Quora in your B2B channel mix?
As a Quora partner, we were excited to hear about Reddit’s partnership with intent data supplier Bombora. This collaboration introduces advanced B2B targeting and Account-Based Marketing (ABM) features, enabling advertisers to more effectively reach their desired audiences on Quora. It means firmographic targeting and ABM matching: Access Enhanced B2B Targeting: Utilize Bombora’s intent data […]
B2B content, Industrial, Professional Services, Technology
Why is B2B content like preparing the perfect pancake?
Why Is B2B Content Like the Perfect Pancake? One of the most effective ways to create digital content that excites and engages is to align it with something you love. Not only does this keep your enthusiasm high, but it also makes your content more compelling for the reader. So, in the spirit of Pancake […]
ESG leaders are influencing your customers’ buying decisions. Who? What? How? Why? Your complete guide.
How do you reach ESG leaders as they are already influencing your customer’s buying decisions? Environmental, Social, and Governance (ESG) considerations guide business strategy across many sectors. For B2B marketers, understanding ESG and who drives this within their target customers is becoming more important. They are a new player in the buying unit, whose influence […]
B2B, B2B content, Search, SEO & GEO, Technology
What do B2B marketers need to know about Google Page Experience for SEO Success?
Everything you need to know about page experience in 2025. In the fast-paced world of B2B marketing, staying ahead of Google’s evolving page experience standards is no longer optional – it’s essential. As a marketing agency dedicated to helping businesses thrive online, we’ve been digging into the latest updates and trends for 2025. Here’s […]
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