Read Diwakar's Blogs
Insights, learnings and stories from the world of B2B marketing and communications, direct from Velo’s B2B agency team
AI Is Changing Organic Searches. Is It Time to Rethink Paid Search Too?
It’s not news that AI is rewriting the rules of online search. But while most B2B marketers have been busy rethinking their organic strategy, paid search has been quietly drifting into dangerous territory. We’ve just wrapped a global paid search campaign on Google Ads for a leading tech brand. When comparing the results from last year […]
How easy is it to influence how you appear within AI search models, and how can you monitor it?
Google might still be the Goliath of search, clocking over 8.3 billion visits a month, while ChatGPT attracts a (comparatively modest) 1.8 billion+. But let’s be honest, what’s more revealing is the rate at which this gap is closing. The real picture is even closer when you add in Claude, Perplexity and other AI tools […]
Is Discord an appropriate platform for B2B marketing?
Discord, the platform that once catered exclusively to gamers, has evolved into a versatile hub supporting diverse communities. For B2B digital marketers, this transformation presents both exciting opportunities and unique challenges. Let’s explore Discord’s potential for business use, its audience demographics, advertising options, and suitable applications for B2B companies. TLDR – While intriguing, Discord currently […]
B2B, B2B content, B2B Video, Uncategorised
How should B2B marketers make the most of YouTube? Our complete guide
In today’s digital-first B2B landscape, YouTube offers an unparalleled opportunity for businesses to connect with a vast and engaged audience. With over 2 billion monthly active users and 70% of B2B buyers watching videos throughout their purchase journey, the platform is an essential tool for showcasing products, services, and expertise. However, to truly harness its […]
B2B, B2B content, Content Marketing, Customer Experience, Search, SEO & GEO
Parallax and SEO: A Guide to Balancing Visuals and Visibility in B2B marketing
In the digital ecosystem, websites usually become a balancing act for the art of design with the science of SEO. While web designers advocate for clean, visually striking websites that captivate and engage visitors – SEO experts continue to push for structures and content that pleases search engines, sometimes at the expense of design simplicity. […]
ABM, B2B, B2B Research, Technology
Mapping the martech map – 14,000+ platforms to choose from. Unless you target a niche.
I need a bigger screen for the 2024 Martech Map! Released just a few days ago, this collation of more than 14,100 marketing technology platforms is both impressive and overwhelming. Only 293 mention B2B, and even fewer are explicitly designed for those targeting a niche. We’ve been through it, so thankfully, you don’t have to! […]
What BrightonSEO Taught Us About AI-Powered Search and What It Means for SEO
– We attended the latest BrightonSEO event so you didn’t have to, and not only are we breaking down one of the topics that stood out as a key development to watch, but we’ve also done some extra homework on what B2B marketers targeting a niche actually need to know about it. Unsurprisingly, AI dominated […]
What are the key takeaways for B2B marketers from Brighton SEO 2023?
It has been a month since the Brighton SEO conference which was nothing short of exciting! The great variety of insightful and knowledgeable sessions left us buzzing with ideas. It was great to stay up to date with the latest advances in search marketing and hear from thought leaders from various industries sharing their views […]
What do B2B marketers need to know from Technology for Marketing 2023?
After attending the Technology for Marketing expo at ExCel London over the last couple of days, we walked away with so many great ideas on the present and future state of B2B marketing. Here are our top 8 things that stood out to us from the day that we look forward to applying to our […]
Should B2B marketers be using Threads (instead of X) when targeting a niche?
It has been an eventful couple of months for the social media marketplace. We saw Meta launching Threads to rival Twitter (or should we say X?) and how it went on to have more than 100 million sign-ups in a matter of days, shortly followed by Twitter changing its name to X – even dropping […]
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