B2B marketing insights for
those targeting a niche
Insights, learnings and stories from the world of B2B marketing and communications, direct from Velo’s B2B agency team
Video podcast: The Importance of Always-On in ABM
In early December, I had the opportunity to sit down with James Rostance from The 414 Live – a live LinkedIn video stream and podcast dedicated to discussing all things B2B marketing. My topic of choice was one I’m very passionate about (ask anyone in the office or any of my clients!). Said topic? The […]
What I Took Away From B2B Marketing’s 2019 ABM Conference
Last week, I went to B2B Marketing’s annual ABM Conference. It was a day for B2B marketing professionals to share their experiences of executing ABM strategies. From the conversations, it was clear that “true ABM” is still relatively new and immature, but that the key to success in the future is sharing our experiences and […]
Insights from Ignite B2B 2019 – Nick Taylor
Nick is an Account Director at Velo with deep expertise and experience in B2B marketing. He has been leading the Cisco account for the past three years at Velo and has a plethora of knowledge about the tech and IT services industry. Here he uncovers his key learnings and insights from Ignite 2019, the world’s […]
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