B2B marketing insights for
those targeting a niche
Insights, learnings and stories from the world of B2B marketing and communications, direct from Velo’s B2B agency team
From pilot to programme: 8-step approach to scalable ABM
Account-Based Marketing (ABM) is often misunderstood as a tactic when it is, in reality, a strategic approach to growth. At its core, ABM is about focusing effort on the accounts that matter most and building meaningful engagement with them over time. A scalable ABM programme takes this thinking and makes it repeatable. It allows you to […]
How to choose the right priority accounts for your ABM programme
What your ideal customer really means In account-based marketing, identifying your priority customers is not about building the biggest possible list. It is about making deliberate commercial choices. Your Ideal Customer Profile (ICP) is the filter that defines where you should focus your effort and, just as importantly, where you should not. It ensures your time, budget and energy […]
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