B2B marketing insights for
those targeting a niche
Insights, learnings and stories from the world of B2B marketing and communications, direct from Velo’s B2B agency team
How to measure your B2B brand strength
You might think your brand is powerful, but how can you be sure? Do you have a method for tracking it over time to effectively manage it? You might think your brand is powerful, but how can you be sure? Do you have a method for tracking it over time to effectively manage it? As a B2B […]
2024’s B2B marketing trends for those targeting a niche
We’ve sifted through over 75 individual trend reports to find what is relevant for B2B marketers, so you don’t have to! It’s that time of year when anyone providing professional services is sharing an opinion on the year ahead. And yes, we’re no different. What is different, however, is that we’ve identified what we […]
How to roll out new brand communications without damaging brand strength
If you target a B2B niche, your brand becomes one of your most crucial assets. It can both help you and harm you. What we often see is that it can lose potency as it is rolled out. The hero assets are brilliant, creative and hard-hitting. By the time the roll-out is covering product brochures, […]
ABM, AI & MarTech for B2B, B2B Campaigns
Navigating the Evolution of ABM in B2B Marketing: Insights from the Global ABM Conference 2023
It’s been two weeks since I joined 500+ fellow marketing leaders at B2B Marketing’s Global Account-Based Marketing (ABM) Conference, and it’s taken me this long to write up my key takeaways as there was so much rich knowledge, so many valuable insights, and such engaging expert speakers – my brain is still buzzing at everything […]
AI & MarTech for B2B, B2B Marketing Agency Selection
How is Velo approaching AI? We’re proceeding with caution, and so should you!
Change is afoot, but not for the first time. History repeats itself. AI isn’t the first shift that’s forced agencies, media and marketers to adapt. For instance, during the 80s, the introduction of computers and accessible software reinvented desktop publishing and photo editing. It replaced manually laying out paper and photos on a desktop and […]
How should marketers that target a niche adapt to Generation Z’s growing influence on B2B Buying?
Generation Z has not only entered the B2B workforce but is also shaping the landscape of B2B buying. It is essential that B2B marketers targeting niche markets, understand and adapt to the preferences and behaviours of this new generation. They’re here, and they’re making decisions that affect your marketing success. This article explores the […]
AI & MarTech for B2B, B2B Campaigns
Are Digital Out of Home (DOOH) platforms suitable for reaching niche B2B audiences yet?
Out-of-home advertising, or OOH, refers to any type of ads and marketing materials that are displayed outside of the consumer’s home, such as on billboards, buses, posters, airports, taxis, and street furniture. Traditionally, OOH advertising was not a viable option for B2B marketers targeting a niche audience, due to the high cost, low measurability, […]
What are the key metrics you should track as a B2B marketer targeting a niche to be able to justify increasing your budget?
It is important to plan your campaigns and measure their effectiveness carefully. But with so many metrics to choose from, it can be challenging to determine which ones are most relevant to your specific campaign goals. Whether you are focused on building brand awareness, generating demand, or enabling sales, the metrics you need may […]
Why should B2B marketers that target a niche consider Piwik Pro as an alternative to GA4?
As the deadline for the transition of the Universal Analytics (UA) to GA4 draws near, the web analytics field is embracing itself for quite a turbulent period, with increasingly tighter privacy regulations, changes in the Google Analytics dashboard and the need for increasingly better business insights. The recent changes in GA4 have fundamentally changed […]
B2B Campaigns, B2B Research, B2B Strategy
What marketing KPIs should you be tracking when targeting a B2B niche in your campaigns?
When planning KPIs for your marketing operation, ensuring that they align with your overall business goals is essential. This means selecting KPIs that will help you measure your marketing efforts’ success in terms of driving revenue and business growth. While revenue related KPIs are a common starting point, it’s also important to have the […]
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