B2B marketing insights for
those targeting a niche
Insights, learnings and stories from the world of B2B marketing and communications, direct from Velo’s B2B agency team
How to measure your B2B brand strength
You might think your brand is powerful, but how can you be sure? Do you have a method for tracking it over time to effectively manage it? You might think your brand is powerful, but how can you be sure? Do you have a method for tracking it over time to effectively manage it? As a B2B […]
B2B Audiences, B2B marketing in manufacturing
Need a B2B persona for production managers in an industrial setting?
Knowing your audience is the first step in constructing strong B2B marketing campaigns. You need to understand their motivations and pain points, but also how you can pragmatically reach them. This series of articles provides deep dives on the audiences we target most regularly here at Velo. In most manufacturing and industrial plants, customers with […]
B2B Audiences, B2B marketing in Insurance
Need a B2B persona for targeting faculty at higher education institutions?
Knowing your audience is the first step in constructing strong B2B marketing campaigns. You need to understand their motivations and pain points, but also how you can pragmatically reach them. This series of articles provides deep dives on the audiences we target most regularly here at Velo. Faculty is an audience that is not well-known. […]
How should B2B marketers approach 2024?
This article follows our “2024’s trends in B2B marketing for those targeting a niche” article and focuses on what you can do to navigate 2024 as a B2B marketer targeting a niche. This article follows our “2024’s trends in B2B marketing for those targeting a niche” article and focuses on what you can do […]
2024’s B2B marketing trends for those targeting a niche
We’ve sifted through over 75 individual trend reports to find what is relevant for B2B marketers, so you don’t have to! It’s that time of year when anyone providing professional services is sharing an opinion on the year ahead. And yes, we’re no different. What is different, however, is that we’ve identified what we […]
How should you budget for the right balance for brand and sales activation campaigns when targeting a niche?
Over the years, there have been many B2B marketing studies that changed the industry’s thinking. You’ll be familiar with their headline results but often keen to know more – and to review the original source. This series of articles provides an overview of the research and how they apply for B2B marketers targeting a […]
AI & MarTech for B2B, B2B Campaigns, B2B Content, B2B Search, SEO & GEO
What are the key takeaways for B2B marketers from Brighton SEO 2023?
It has been a month since the Brighton SEO conference which was nothing short of exciting! The great variety of insightful and knowledgeable sessions left us buzzing with ideas. It was great to stay up to date with the latest advances in search marketing and hear from thought leaders from various industries sharing their views […]
AI & MarTech for B2B, B2B Marketing Agency Selection
How is Velo approaching AI? We’re proceeding with caution, and so should you!
Change is afoot, but not for the first time. History repeats itself. AI isn’t the first shift that’s forced agencies, media and marketers to adapt. For instance, during the 80s, the introduction of computers and accessible software reinvented desktop publishing and photo editing. It replaced manually laying out paper and photos on a desktop and […]
Should B2B marketers be using Threads (instead of X) when targeting a niche?
It has been an eventful couple of months for the social media marketplace. We saw Meta launching Threads to rival Twitter (or should we say X?) and how it went on to have more than 100 million sign-ups in a matter of days, shortly followed by Twitter changing its name to X – even dropping […]
How should marketers that target a niche adapt to Generation Z’s growing influence on B2B Buying?
Generation Z has not only entered the B2B workforce but is also shaping the landscape of B2B buying. It is essential that B2B marketers targeting niche markets, understand and adapt to the preferences and behaviours of this new generation. They’re here, and they’re making decisions that affect your marketing success. This article explores the […]
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