Doing the right thing

Since our inception in 2010, we’ve been guided by our company motto: ‘do the right thing’.
It’s not just our everyday ethos. It’s the foundation of our environmental, social, and
governance (ESG) commitments,
focused on three key areas:

Holding ourselves to the same ESG standard

Having helped our clients shape their ESG reports, it was only right to hold ourselves accountable to the same standard. That’s why we publish our own report each year – a transparent view of our progress and plans for the future.

People

Our team is at the heart of everything we do, so we
create an environment where people can thrive.

Inclusive culture

Equal opportunities and a workplace
where everyone feels valued.

Wellbeing support

Mental health resources, flexible working, and a healthy work-life balance.

Developmental opportunities

Training, mentoring, and clear paths for career growth.

+0%

Above UK average for ethnic
minority representation

0/5

Team-rated Glassdoor score
(highest among UK B2B agencies)

0%

Team satisfaction

Planet

We take responsibility for reducing our environmental
footprint and making sustainable choices.

Carbon conscious

Measuring and offsetting our emissions through carbon credits.

Sustainable suppliers

Working with partners who share our environmental values.

Waste reduction

Compressed file sizes, office wide recycling, and minimal single-use plastics.

0%

Of our measured emissions offset
through verified projects with Ecologi

0%

YoY reduction in Scope 3 emissions

0%

Accuracy in our mixed recycling.
Source: Southwark Climate Collective

Partners

We believe in building relationships with suppliers, clients, and
communities who share our ethos of doing the right thing.

Community leadership

Active members of the Southwark
Climate Collective, working to make
SE1 more sustainable.

Industry change

Campaigning for better, fairer
approaches to agency selection through the IPA and IBSA Pitch Positive Pledge.

Giving back

Pro bono work and fundraising for
charities close to our team’s hearts.

0%

Compliance with all
clients’ ESG requirements

0

Hours of pro bono activity

£0

Raised for charity

Just the beginning

As we share in our ESG report, there’s always more to do. We know how many businesses are working to define or strengthen their own ESG approach – and we can help. Whether it’s telling your story or sharing our own lessons learned, we’re here to support your journey.

If you’d like to chat about ESG – or explore how we can help refine and amplify your efforts – we’d be delighted to treat you to a coffee (served in a Velo reusable cup, of course!).

Paul Crabtree
On behalf of the Velo Senior Leadership team

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