Read Paul's Blogs
Insights, learnings and stories from the world of B2B marketing and communications, direct from Velo’s B2B agency team
Paul Crabtree
An IDM-qualified senior sales and marketing professional who has held board positions in various marketing agencies since 2005. Although he claims not to look old enough, the emerging silver locks tell a different story. As MD, founder and owner of Velo, his role is to lead the agency maintaining our quality standards to be the level that means we continue to be built on recommendation. He has a particular focus on new business, overseeing all our client relationships and leading our strategy function to make sure that our team has the skills and capabilities that our clients need, so we continue always craft great work to be proud of. Find him on LinkedIn here.
B2B Campaigns, B2B Marketing in Professional Services, B2B Search, SEO & GEO
The biggest shift in search since “just Google it” – Google AI Mode.
DooH running at London Bridge station, SE1 to mark the launch On 29th July 2025, Google quietly changed the internet. No big reveal. No drumroll. Just a flip of the switch and suddenly, the most powerful search engine in the world stopped being a search engine. It became an answer engine. Welcome to AI […]
B2B Research, B2B Search, SEO & GEO
Agentic AI: The new co-worker in your B2B team?
AI has been quietly reshaping how we work. But a new flavour of it is now making waves, and headlines. It’s called agentic AI. And it’s not just something you ask for help, it’s something that gets on with the job. Some headlines suggest it is the robots taking over. We’ll let you decide. And […]
B2B’s Judgment Day: Marketing during the Rise of the Machines
It is like a science fiction plot. The worst kind. Where Armageddon is on its way, and the world will never be the same. A dystopian future has been thrust on the world, causing destruction everywhere. Where the noise of change drowns out the commonsense calmness and is whipped up into a cacophony of […]
Same old B2B events? How to stand out.
At Velo, we’re big believers in B2B events – but only when they’re done well. When done badly, they’re a costly sponge. A glossy presence that eats up time, budget and goodwill. But when done well? They can do more than generate leads. They can fuel brand awareness, support ABM, enable sales conversations, and set […]
What sales enablement tools should you consider for your B2B Sales team?
Sales enablement tools are technology-based solutions built to increase the efficiency and effectiveness of sales teams. Most of our clients use a CRM tool such as Salesforce.com so we favour those that integrate. To determine the best tools, we advocate mapping the sales process and spending time with your team answering questions like: What […]
B2B sustainability creds without cliché is harder than it looks
Credential presentations used to be simple. You needed to show that you had: Relevant experience in working with similar companies or solving similar challenges Key people, especially if you provided professional services Capabilities that you differentiated via a unique theme, phased around an opinion or an approach Corporate information that provided reassurance around size, stability […]
ESG leaders are influencing your customers’ buying decisions. Who? What? How? Why? Your complete guide.
How do you reach ESG leaders as they are already influencing your customer’s buying decisions? Environmental, Social, and Governance (ESG) considerations guide business strategy across many sectors. For B2B marketers, understanding ESG and who drives this within their target customers is becoming more important. They are a new player in the buying unit, whose influence […]
What to choose the Best B2B marketing agency for you?
A View from the Agency Side. Choosing the right B2B agency isn’t easy. You can craft a detailed brief—laying out your context, challenges, and aspirations. You can scour the internet for agencies that look the part, hoping to find case studies that give you confidence. But ultimately, it’s still a leap of faith. The real […]
B2B Marketing Agency Selection, B2B Marketing in manufacturing, B2B Marketing in Professional Services, B2B Marketing in Technology
Why use a pitch when selecting an agency? It puts too much pressure on a client’s brief.
When looking for a new agency, common practice is to invite selected agencies to generate initial ideas, explain their approach, and share relevant experience around the problem you’re seeking to solve. Typically, most pitches involve an initial brief. This brief is crucial for the agency, as it provides the basis for deciding whether to participate […]
B2B Marketing Agency Selection
How should B2B marketers select a new agency that targets a niche? A comparison scorecard
When you’re considering appointing an agency, a bit of preplanning will make it much easier to select the right partner. For B2B marketers who target a niche, this is a harder process than it looks. Similar case studies are hard to find or rarely celebrated (when was the last time you saw a true niche […]
Looking for your new
agency partner?
