Read Tom's Blogs
Insights, learnings and stories from the world of B2B marketing and communications, direct from Velo’s B2B agency team
Tom Kelly
Tom is a copywriter with a strong background in Tech, Arts & Culture, and eCommerce, with a healthy amount of commercial and B2B experience thrown in.
B2B Campaigns, B2B Content, B2B Sales Enablement
What a good LinkedIn profile really looks like
In B2B, trust isn’t just nice to have, it’s everything. Deals are rarely won on rational arguments alone. They hinge on familiarity, credibility and chemistry. These aren’t soft skills, they’re decision-making signals. They’re how people decide whether they like you, trust you and want to work with you. The Edelman Trust Barometer shows that individuals […]
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