B2B marketing insights for
those targeting a niche
Insights, learnings and stories from the world of B2B marketing and communications, direct from Velo’s B2B agency team
B2B Marketing Leadership, B2B Strategy
What does COVID-19 mean for your marketing strategy?
We are all feeling apprehensive at the moment, but let’s make the most of this time to complete some projects and try some new things. Creativity will get us through the darkest of times. Today, instead of posting our usual quick Tuesday tip, we thought it would be more helpful to talk to you about […]
B2B Strategy, Customer Experience
Five ways to make your online workshops more engaging
Workshops are an integral part of the marketing industry, and a useful platform to get team members involved in presentations and new pieces of work. But with an ever-changing landscape due to the backdrop of Covid-19, running them has become a much bigger challenge for B2B agencies and their clients. That’s not to say that […]
Navigating a post COVID-19 world
It’s a rough time for business leaders. No one really knows what’s going to happen, how long our lives will be impacted by enforced isolation, how long the looming recession will last, or how much governments will intervene and support us. There are some things we definitely do know though. The world will be different […]
You are not the protagonist
Writing a brand story can seem frivolous, but it’s a crucial reminder of your product’s role in your customer’s everyday life. Writing your brand story can feel like one of the more esoteric moments in crafting your positioning. Destined to stay within the confines of your brand guidelines, the more hardened and cynical amongst a […]
B2B Marketing Agency Selection
Compassion conquers all
What is a ‘culture of compassion’? While we have endeavoured to achieve this from the start, this week we truly put it into practice. We’ll be honest: we’ve been having a hard time keeping motivated this week. Maybe it’s because the sun has been shining. Maybe it’s because we still haven’t hit a rhythm […]
B2B marketers, here’s what to do right NOW to maximise ROI from your content
Get ready – I’m going to share some of Velo’s proven tips for successfully maximising ROI from your B2B content efforts. Tips you can implement RIGHT NOW that can achieve immediate quick wins. A blog or content hub is a staple component of any B2B website, providing a place for companies like yours to share […]
Join the B2B video revolution and get ahead of the pack
Video is at the core of our day-to-day lives, whether we are relaxing at home streaming our favourite shows, or searching for a solution to fix a leaking tap – no longer are we reaching for DVDs or telephoning a plumber for an emergency call-out. Video has fast become the preferred method for many consumers […]
What Impact Can Good Customer Success Stories Have?
Despite the undisputed power of personal recommendations, influencers and word of mouth, in a B2B world, case studies and customer success stories are still lacking. Nothing is more powerful than your own customers waxing lyrical about your product or service. Customer stories not only boost your credibility, but they also differentiate you from the competition. […]
Why B2B technology, industrial and professional services businesses choose WordPress
WordPress powers 35% of the 1.3 billion websites on the internet today (W3Techs, 2020 and Netcraft 2019). This means that a colossal 455 million websites are built on WordPress. It has become the most popular CMS, and for good reason. There’s virtually nothing that WordPress can’t do. B2B businesses of all sizes are built on WordPress, from […]
Preparing Successfully for a B2B Customer Success Video shoot
One of the most effective ways of delivering customer stories is through video. Customer opinions, experiences and results are delivered best and most authentically by them. But it’s not just you that gets something out of it. Those who feature boost their personal and wider company brand. They get recognition and exposure through quality marketing […]
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