B2B marketing insights for
those targeting a niche
Insights, learnings and stories from the world of B2B marketing and communications, direct from Velo’s B2B agency team
The B2B Marketer’s Guide to 2025: Operate a high-performing Marketing function
Behind every successful marketing campaign is an efficient, effective team. That is the focus of this final article in the series: your team. It’s packed with practical tips to help you optimise your marketing operations, enabling your team to do more with less while maintaining quality excellence. It focuses on how to: Make content that […]
B2B Strategy, Customer Experience
The B2B Marketer’s Guide to 2025: Trends for how to earn customer trust and loyalty
Next up in the series is trust and loyalty. These aren’t earned overnight. They’re built by consistently delivering value at every stage of the customer lifecycle – and doing it to high quality, every time. Looking through the lens of marketers in the technology, professional services and manufacturing sectors, we break this into three […]
The B2B Marketer’s Guide to 2025: How to lead in my niche with a strong brand, high awareness, and market preference
It’s that time of year again: trend report season! Yes, we know everyone’s doing trend summaries, but it’s for good reason. We’ve taken 214 reports and distilled the key trends* for B2B marketers targeting a niche in the Technology, Professional Services and Manufacturing industries to bring you a mini-series with curated actionable insights across four […]
B2B Marketing in Professional Services
Are you being specified? A briefing for manufacturers to become a mandated choice.
Being specified by a consultant positions a manufacturer’s products as preferred solutions within projects, effectively endorsing the product’s quality, compliance, and suitability. Increasingly, greener products with less environmental impact are also being specified. This endorsement can provide significant leverage, as the consultant’s recommendations often influence other decision-makers, such as project managers and architects, throughout […]
B2B Marketing in manufacturing, B2B Research, B2B Search, SEO & GEO
How to leverage Google’s Search Generative Experience (SGE) in B2B marketing
It may feel like the landscape of digital marketing is ever-evolving. The reality is, it is – and keeping up to date is crucial for B2B marketers. There was a lot to take in at this year’s BrightonSEO conference (catch up on our key takeaways here) back in April, but something we’ve been keeping […]
B2B Content, B2B Marketing in Professional Services
Boosting B2B brand authority with content syndication
In B2B marketing, establishing your brand as a thought leader is essential for building trust and credibility with your audience. However, you are not the only ones looking to do this. It is saturated. You are competing for share of voice. It is not impossible, just harder than is perhaps used to be. One […]
B2B Content, B2B Search, SEO & GEO, Customer Experience
Parallax and SEO: A Guide to Balancing Visuals and Visibility in B2B marketing
In the digital ecosystem, websites usually become a balancing act for the art of design with the science of SEO. While web designers advocate for clean, visually striking websites that captivate and engage visitors – SEO experts continue to push for structures and content that pleases search engines, sometimes at the expense of design simplicity. […]
B2B Branding, Customer Experience
What storytelling process should you follow when building your B2B brand?
Crafting creating and engaging storytelling for B2B marketing Part 2: The process of storytelling In a three part blog series, agency strategist Rene Power looks at why storytelling in b2b marketing has become a go-to approach for so many marketers and how to start doing it effectively. This second post outlines the concept of the […]
B2B Marketing Agency Selection
Absolutely (Christmas) Crackers!
2023 was crackers! We wanted to end it by putting a smile on all B2B marketers faces, with our Christmas Cracker hunt! The Velo team has hidden 12 crackers in our very own Christmas London festive scene for you to find. Each one contains some B2B marketing wisdom to help you in 2024 and hidden […]
AI & MarTech for B2B, B2B Marketing Agency Selection
How is Velo approaching AI? We’re proceeding with caution, and so should you!
Change is afoot, but not for the first time. History repeats itself. AI isn’t the first shift that’s forced agencies, media and marketers to adapt. For instance, during the 80s, the introduction of computers and accessible software reinvented desktop publishing and photo editing. It replaced manually laying out paper and photos on a desktop and […]
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