Read Helena's Blogs
Insights, learnings and stories from the world of B2B marketing and communications, direct from Velo’s B2B agency team
Helena Phillips
Holding senior roles at B2B marketing agencies for most of her career, including over a decade of experience in B2B financial services marketing - particularly insurance - HP leads Velo’s strategic marketing projects.
B2B Marketing in Technology, Customer Experience
Should you be thinking about the metaverse as a B2B marketer yet?
What opportunities does the metaverse present to B2B marketers? Every organisation is targeted at meeting their customer’s demands and needs. Specifically, in the B2B space, it is important for businesses to evolve how they engage and interact with their customers. The metaverse can have (and is having!) a huge impact on the ability of B2B […]
What can B2B Marketers learn from those using social media well? | B2B social media best practice
“90% of the B2B purchase process is completed before contacting a vendor”
10 things pancakes and content have in common
One of the best ingredients for success when it comes to creating exciting digital content is to ‘compare your subject matter with something you are passionate about’. For the reader, this provides something unique and interesting whilst also making it enjoyable for the writer. With that in mind especially for Pancake Day, we present…digital content […]
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