Read Lottie's Blogs
Insights, learnings and stories from the world of B2B marketing and communications, direct from Velo’s B2B agency team
Lottie O'Donoghue
A commercial leader through and through, before Velo, Lottie led the marketing function of a scale-up tech SaaS platform moving to the world of agencies to run Accenture’s ABM and marketing activity across EMEAR. Now, Lottie leads the agency's teams for new business clients across brand strategy projects through to websites and campaign activation. She also owns Velo's own marketing, too.
B2B Branding, Customer Experience
Why do B2B marketers need to go much deeper to understand their customers? Making the case for expanded Buyer Personas.
Answering this question is where Velo, and any self respecting marketing professional should, start with all clients. When was the last time you read a blog, an article, a social media post, watched a video or listened to a podcast and thought – wow that really spoke to me? It wasn’t just a case […]
B2B Content, B2B Marketing in manufacturing, B2B Marketing in Professional Services, B2B Marketing in Technology, Customer Experience
How can you increase the number of your B2B case studies that get signed off?
As a B2B marketer, one of your key goals is to use thoughtful storytelling to create success stories that demonstrate your product or service’s power. Particularly for B2B marketers in the technology and professional services sector, success stories are key as a sales enablement tool. They are also essential for reinforcing credentials within the […]
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