Read Paul's Blogs
Insights, learnings and stories from the world of B2B marketing and communications, direct from Velo’s B2B agency team
Paul Crabtree
An IDM-qualified senior sales and marketing professional who has held board positions in various marketing agencies since 2005. Although he claims not to look old enough, the emerging silver locks tell a different story. As MD, founder and owner of Velo, his role is to lead the agency maintaining our quality standards to be the level that means we continue to be built on recommendation. He has a particular focus on new business, overseeing all our client relationships and leading our strategy function to make sure that our team has the skills and capabilities that our clients need, so we continue always craft great work to be proud of. Find him on LinkedIn here.
B2B Branding, B2B Campaigns, B2B Creative, Customer Experience
Creative thinking is at the core of B2B marketing. Never more so than now.
What’s been your highlight of the lockdown easing – a visit to friends and family? A trip to the local? Getting back in style with a haircut? As we emerge and are finally able to go out again, see people and re-establish ourselves within our communities, B2B marketers are already questioning what the impact is […]
B2B Marketing Agency Selection
Built by recommendation – why specialising in three core sectors makes Velo a B2B marketing agency to trust
After 10 years of growth, Velo has become an award winning, full-service B2B marketing agency. Although our values are the same as at the start, our team, our clients and our knowledge have grown more than I ever dared dream they would. We now serve and specialise in three core sectors – technology, industrial and […]
B2B Marketing Agency Selection
Being the best, not the biggest agency for our sectors
Over the past decade, the Velo team has changed in size and shape to be unrecognisable from where we started. In the beginning, the team worked from home and comprised young parents looking to enjoy the perks of a better work-life balance alongside the challenge of diverse and wide-ranging work, team and clients. And all […]
B2B Marketing Leadership, B2B Strategy
Advice for Velo clients: how to navigate Covid-19 and be ready to spring back
Without doubt, Covid-19 is causing disruption to marketers in unprecedented ways, and we predict that the changes in marketing will be forever. Although it’s difficult to know what will happen, or how and when businesses will spring back, learning to adapt and acclimatise to the ‘new norm’ is going to be key. Below are a […]
B2B Marketing Agency Selection, B2B Marketing Leadership
Lessons learnt from 10 years of working from home
Yesterday, Velo was established 10 years ago. Incredible. Our growth and success are down to the individuals who work here, the clients we’ve retained and the working environment we’ve created. Thank you to them all. Back then, working from home was the default, so we learnt some lessons about how to do it well without […]
What Impact Can Good Customer Success Stories Have?
Despite the undisputed power of personal recommendations, influencers and word of mouth, in a B2B world, case studies and customer success stories are still lacking. Nothing is more powerful than your own customers waxing lyrical about your product or service. Customer stories not only boost your credibility, but they also differentiate you from the competition. […]
Preparing Successfully for a B2B Customer Success Video shoot
One of the most effective ways of delivering customer stories is through video. Customer opinions, experiences and results are delivered best and most authentically by them. But it’s not just you that gets something out of it. Those who feature boost their personal and wider company brand. They get recognition and exposure through quality marketing […]
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