B2B marketing insights for
those targeting a niche
Insights, learnings and stories from the world of B2B marketing and communications, direct from Velo’s B2B agency team
Customer Experience
Customer experience is a priority in B2B because buyers now expect the same ease, relevance and consistency they experience elsewhere. The challenge is that B2B journeys are often longer, more complex and spread across more teams, channels and touchpoints.
That means learning about journey mapping, touchpoints, service design, onboarding, retention, customer communications, consistency, feedback and how experience shapes reputation, loyalty and growth.
Our insight articles explore what a better B2B customer experience looks like, helping marketers understand where experience breaks down and how to make it more joined-up, useful and commercially valuable.
B2B Strategy, Customer Experience
CX, product, and price—getting the balance right
Customer Experience (CX) is transforming the business arena. Where quality of product and scale of price once defined a company’s reputation, success and revenue are now heavily influenced by how effectively your business interacts with customers across all touchpoints. Brands that invest in their customers’ experience are enjoying revenue growth rates faster than ever before. […]
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