B2B marketing insights for
those targeting a niche
Insights, learnings and stories from the world of B2B marketing and communications, direct from Velo’s B2B agency team
Privacy and the attention economy – What B2B marketers need to know
As an agency and trusted partner for clients, it’s important we stay up to date with the latest thinking and influences on B2B marketing. In this first in a short series of posts, we’re looking at the some of the important trends that are going to impact strategy and implementation this year. What does […]
ABM, B2B Marketing in Technology
Unlocking the full potential of Marketo for B2B marketing
The Velo team has been working with Marketo for a number of years. As with most marketing automation software, there is much to learn in order to get the most from it. We’ve learned many lessons on our path to unlocking the full potential of the platform for clients. Some lessons proved to be best […]
10 things pancakes and content have in common
One of the best ingredients for success when it comes to creating exciting digital content is to ‘compare your subject matter with something you are passionate about’. For the reader, this provides something unique and interesting whilst also making it enjoyable for the writer. With that in mind especially for Pancake Day, we present…digital content […]
B2B Branding, Customer Experience
Social media sharing is about the who, not the what: An advocate marketer’s perspective
Against the backdrop of the new Sage Boss-It campaign and the success of the supporting TikTok campaign which was one of the first B2B uses of this channel, we’re seeing customers of B2B brands are playing a huge part in marketing and amplifying the company’s message in volumes never seen before. This campaign shows it […]
Building a B2B brand identity to be proud of – the importance of clarity, coherence, relevance and consistency
Building brands doesn’t stop because of pandemics and major market upheavals. Whilst many brands have had spectacular pandemic success, skillfully pivoting and navigating to a more online execution, a large number have at best survived rather than thrived – and a fair few have in fact “languished” (the inevitable word of 2021) somewhere in between. […]
B2B Content, B2B Marketing in Professional Services, Customer Experience
5 Problems Facing Professional Services Companies When It Comes To Growth
The global professional services market is conservatively worth $6,000bn (2022) and puts the skills and experience of millions of professionals at the disposal of organisations around the world. (1) The main types of professional services include design, research, promotional and consulting, legal and accounting services, plus a range of scientific, technical and technological services. In […]
Why an experiential event should be part of your thinking as a B2B marketer in 2022
We’ve all heard how events need to be more experiential, but let’s dive down into the reason why they are such an effective sales and marketing tool to achieve your critical marketing objectives. 1. Build customer relationships Nothing is more effective for a business than strong customer relationships. Creating a connection, a shared conversation, […]
B2B Campaigns, B2B Marketing in Technology, Customer Experience
What are the top marketing challenges facing technology businesses and how to fix them?
Technology is a dominant sector, with more spent online, on software and tech subscription and investment in business tech, at an all time high. Technology companies often appear to be incredibly marketing savvy. Deliciously minimalist and easy to navigate websites. Very clear propositions, often focusing on a single point of customer pain and transformation. Conversion […]
How to use events to create and drive a progressive staff wellbeing strategy
Nothing is as valuable to your business as your employees. They are your greatest asset, so doing something just for them, and to enhance their wellbeing, is a top priority for business success, bringing with it multiple rewards for all involved. Up to this point, as a business, our employee wellbeing has taken a less […]
B2B Branding, B2B Campaigns, B2B Marketing in manufacturing
What are the 5 main challenges for B2B industrial marketing?
Industrial manufacturing still forms a dominant part of most national economies. Including food, drink, transport, and pharmaceuticals, it can be as high as 70% in GDP terms and is responsible for millions of jobs. Although markets are currently buoyant in terms of demand, many are facing unrivalled challenges in terms of raw materials shortages, price […]
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