B2B marketing insights for
those targeting a niche
Insights, learnings and stories from the world of B2B marketing and communications, direct from Velo’s B2B agency team
B2B Branding, B2B Campaigns, B2B Creative, Customer Experience
Creative thinking is at the core of B2B marketing. Never more so than now.
What’s been your highlight of the lockdown easing – a visit to friends and family? A trip to the local? Getting back in style with a haircut? As we emerge and are finally able to go out again, see people and re-establish ourselves within our communities, B2B marketers are already questioning what the impact is […]
B2B Audiences, Customer Experience
How to effectively plan customer experience touchpoints using user story mapping
Our agency formula for ‘B2B marketing to be proud of’ consists of three core components: Customer Experience, Integrated Marketing and Brand Communications. We believe these elements working together ensure that your audience connects with your brand, your customers are nurtured towards an ultimate sales goal, and you turn engagement into long-term customer loyalty. If any […]
New to 2020: Recent LinkedIn features that you should know about
LinkedIn has had an incredibly busy year, that’s for sure. With new features rolled out across the platform nearly every other week throughout 2020, LinkedIn has continued to evolve to become a channel B2B marketers simply cannot live without. In response to the Covid-19 pandemic, there has been a significant transformation towards H2H (human-to-human) or […]
B2B Audiences, B2B Content, B2B Research
All You Wanted To Know About Research-Led Marketing
Not sure how to implement research into marketing campaigns? We have everything you need to get started. Part 2 of our podcast with Peter Cohen of HolistiCyber and Matt Lewis of NCCGroup is now live. In Part – An into to research-led marketing – we discussed what makes for compelling research-based marketing and provided examples of thegood, the bad, and the factually incorrect. But […]
How to successfully prep your interviewees for video customer testimonials
Let’s face it, being interviewed in any capacity is not the most natural thing in the world to endure. Throw a camera into the mix….. and well, ‘rabbit’ and ‘headlights’ is the most likely outcome for your interview subject. But with video customer success stories and case studies becoming a key marketing tool in the […]
Our top 10 WordPress Plug-ins – and why you need them today
You’ve installed your WordPress site, it’s up and running along with a nice clean theme, and you’re ready to add content. But there’s a few things you need to know before getting started. In this blog we’ll help you add the ideal WordPress plug-ins to enable notifications, set up contact forms, ensure the security of […]
Cybersecurity Marketing Podcast: Episode 2, Part 1: An intro to research-led marketing
Everything you wanted to know about research-led marketing, but were afraid to ask. What is the role of research in Who does it well? If you’re either new to this area or are unsure that your current approach is working, how do you get your head around this vast and complicated space? Our latest podcast […]
Cybersecurity Marketing Podcast: Episode 1: Accepting you have a problem
The first in our ‘Marketing Cybersecurity’ podcast series, where we unpick some classic marketing challenges in this space. Our guests are Becky Kiely, Head of PR for UK and US, F-Secure, and Eliza-May Austin, CEO and Co-founder of th4ts3cur1ty.company. Join us for the very first episode of our ‘Marketing Cybersecurity’ podcast series. If you’re a […]
B2B Marketing Agency Selection
Built by recommendation – why specialising in three core sectors makes Velo a B2B marketing agency to trust
After 10 years of growth, Velo has become an award winning, full-service B2B marketing agency. Although our values are the same as at the start, our team, our clients and our knowledge have grown more than I ever dared dream they would. We now serve and specialise in three core sectors – technology, industrial and […]
Wassup?’ Lessons in brand storytelling
TBT to 1999 and a group of friends ‘watching the game, having a Bud.’ Gayle Kennedy, our Director of Storytelling, explains what brand storytelling lessons we can glean from this iconic advertising series. Our #tbt this week goes back to 1999, in which one question was asked: ‘Wassup?’ On the face of it, this […]
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