B2B marketing insights for
those targeting a niche
Insights, learnings and stories from the world of B2B marketing and communications, direct from Velo’s B2B agency team
B2B Marketing Leadership, B2B Strategy
What does COVID-19 mean for your marketing strategy?
We are all feeling apprehensive at the moment, but let’s make the most of this time to complete some projects and try some new things. Creativity will get us through the darkest of times. Today, instead of posting our usual quick Tuesday tip, we thought it would be more helpful to talk to you about […]
B2B Strategy, Customer Experience
Five ways to make your online workshops more engaging
Workshops are an integral part of the marketing industry, and a useful platform to get team members involved in presentations and new pieces of work. But with an ever-changing landscape due to the backdrop of Covid-19, running them has become a much bigger challenge for B2B agencies and their clients. That’s not to say that […]
B2B Marketing Agency Selection
Being the best, not the biggest agency for our sectors
Over the past decade, the Velo team has changed in size and shape to be unrecognisable from where we started. In the beginning, the team worked from home and comprised young parents looking to enjoy the perks of a better work-life balance alongside the challenge of diverse and wide-ranging work, team and clients. And all […]
Navigating a post COVID-19 world
It’s a rough time for business leaders. No one really knows what’s going to happen, how long our lives will be impacted by enforced isolation, how long the looming recession will last, or how much governments will intervene and support us. There are some things we definitely do know though. The world will be different […]
You are not the protagonist
Writing a brand story can seem frivolous, but it’s a crucial reminder of your product’s role in your customer’s everyday life. Writing your brand story can feel like one of the more esoteric moments in crafting your positioning. Destined to stay within the confines of your brand guidelines, the more hardened and cynical amongst a […]
B2B Campaigns, B2B Content, B2B Sales Enablement
The most personal is the most creative
Because brand storytelling lives under the ‘business’ umbrella, it can be easy to assume that the principles of ‘real’ creativity do not apply. It’s time for this to change. At the 2020 Oscars (before everything changed), Best Director winner Bong Joon Ho cited this quote by Martin Scorsese in his acceptance speech: ‘The most […]
ABM, B2B Marketing in Technology
‘THE’ hot topic of 2020 in the technology industry: Covid-19 recovery and what it means for b2b marketing
While it’s been technology that has allowed the business world to keep going during the pandemic, it hasn’t just been all good news for the tech sector. They, like most other businesses, are in full recovery mode. The pandemic has impacted everything from raw materials supply, disrupting the electronics value chain, and causing a huge […]
B2B Marketing in manufacturing
‘THE’ hot topic of 2020 in the manufacturing industry: Covid-19 recovery and what it means for b2b marketing
A running theme across the sector is that manufacturers will need to ‘thread the needle between uncertainty and opportunity’ this year. Trade association Make UK has reported the UK manufacturing sector is set to take one of the biggest hits from COVID-19, with industry output expected to fall by 55% in Q2 of 2020. 37% of […]
B2B Marketing Agency Selection
Compassion conquers all
What is a ‘culture of compassion’? While we have endeavoured to achieve this from the start, this week we truly put it into practice. We’ll be honest: we’ve been having a hard time keeping motivated this week. Maybe it’s because the sun has been shining. Maybe it’s because we still haven’t hit a rhythm […]
B2B marketers, here’s what to do right NOW to maximise ROI from your content
Get ready – I’m going to share some of Velo’s proven tips for successfully maximising ROI from your B2B content efforts. Tips you can implement RIGHT NOW that can achieve immediate quick wins. A blog or content hub is a staple component of any B2B website, providing a place for companies like yours to share […]
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