B2B marketing insights for
those targeting a niche
Insights, learnings and stories from the world of B2B marketing and communications, direct from Velo’s B2B agency team
Our 4 Top Tips For Video Conferencing Like A Pro
We’ve worked with a range of clients over the past decade, and while we’re a London-based agency, our reach has grown substantially over the years. We have built Velo through our relationships with clients nationally, on the continent, and globally, and we couldn’t have done this without collaboration software – namely video conferencing – enabling […]
B2B Marketing Leadership, B2B Strategy
Advice for Velo clients: how to navigate Covid-19 and be ready to spring back
Without doubt, Covid-19 is causing disruption to marketers in unprecedented ways, and we predict that the changes in marketing will be forever. Although it’s difficult to know what will happen, or how and when businesses will spring back, learning to adapt and acclimatise to the ‘new norm’ is going to be key. Below are a […]
B2B Strategy, Customer Experience
CX, product, and price—getting the balance right
Customer Experience (CX) is transforming the business arena. Where quality of product and scale of price once defined a company’s reputation, success and revenue are now heavily influenced by how effectively your business interacts with customers across all touchpoints. Brands that invest in their customers’ experience are enjoying revenue growth rates faster than ever before. […]
B2B Marketing Agency Selection, B2B Marketing Leadership
Lessons learnt from 10 years of working from home
Yesterday, Velo was established 10 years ago. Incredible. Our growth and success are down to the individuals who work here, the clients we’ve retained and the working environment we’ve created. Thank you to them all. Back then, working from home was the default, so we learnt some lessons about how to do it well without […]
Join the B2B video revolution and get ahead of the pack
Video is at the core of our day-to-day lives, whether we are relaxing at home streaming our favourite shows, or searching for a solution to fix a leaking tap – no longer are we reaching for DVDs or telephoning a plumber for an emergency call-out. Video has fast become the preferred method for many consumers […]
ABM, AI & MarTech for B2B, B2B Campaigns
5 reasons to try LinkedIn Sponsored InMail for B2B
We’re massive advocates of LinkedIn. We’ve used it for everything from hard-sell lead gen campaigns to methods of research when identifying target accounts. With over 260 million users (Jan, 2020), LinkedIn as a platform for targeted messaging is hard to ignore, and LinkedIn’s Sponsored InMail advertising option gives you access to the inbox of almost […]
What Impact Can Good Customer Success Stories Have?
Despite the undisputed power of personal recommendations, influencers and word of mouth, in a B2B world, case studies and customer success stories are still lacking. Nothing is more powerful than your own customers waxing lyrical about your product or service. Customer stories not only boost your credibility, but they also differentiate you from the competition. […]
Why B2B technology, industrial and professional services businesses choose WordPress
WordPress powers 35% of the 1.3 billion websites on the internet today (W3Techs, 2020 and Netcraft 2019). This means that a colossal 455 million websites are built on WordPress. It has become the most popular CMS, and for good reason. There’s virtually nothing that WordPress can’t do. B2B businesses of all sizes are built on WordPress, from […]
Get seen on small screens: Why mobile-first design is a business priority
Driven by the growing popularity of mobile devices, mobile-first design is a strategy that starts with the smallest screen first (mobile). This ensures that the user experience (UX) of a website is right across all devices. Before the mobile revolution, websites were designed for desktop first. A ‘mobile-friendly’ version was then tagged on, with varying […]
7 Steps to Manage Project Creep
In an ideal world, every project would be on time and in scope. But the reality is that projects morph and develop, and we need to be flexible to our client’s needs – and that means the potential for those two dreaded words; project creep. There are thousands of articles on how to prevent project […]
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