B2B marketing insights for
those targeting a niche
Insights, learnings and stories from the world of B2B marketing and communications, direct from Velo’s B2B agency team
Video podcast: The Importance of Always-On in ABM
In early December, I had the opportunity to sit down with James Rostance from The 414 Live – a live LinkedIn video stream and podcast dedicated to discussing all things B2B marketing. My topic of choice was one I’m very passionate about (ask anyone in the office or any of my clients!). Said topic? The […]
Preparing Successfully for a B2B Customer Success Video shoot
One of the most effective ways of delivering customer stories is through video. Customer opinions, experiences and results are delivered best and most authentically by them. But it’s not just you that gets something out of it. Those who feature boost their personal and wider company brand. They get recognition and exposure through quality marketing […]
What I Took Away From B2B Marketing’s 2019 ABM Conference
Last week, I went to B2B Marketing’s annual ABM Conference. It was a day for B2B marketing professionals to share their experiences of executing ABM strategies. From the conversations, it was clear that “true ABM” is still relatively new and immature, but that the key to success in the future is sharing our experiences and […]
The 12 Year Window – Why Now is the Time to Invest in your Brand
Regardless of if you’re a FTSE 100 company or a start-up, a well-defined brand will give you a competitive advantage. How? People are drawn to brands that look and sound confident about who they are. Potential customers believe that choosing a strong brand reduces the risk in a decision. The success of a defined brand, […]
B2B Audiences, B2B Campaigns, B2B Content
Localising your B2B campaign for local markets: how to make it work
Localising your global campaigns provides an opportunity to increase market engagement and lift your ROI. That seems pretty obvious, but why then do so many companies fail to make their content relevant, engaging, and easy for their potential international audiences to consume? Well written and easy-to-understand messaging in a native language makes readers feel more […]
B2B Marketing Agency Selection
How we create value for our clients
Even back in 2010 when the agency began, one lesson has been constant. We see examples of it in our twice-yearly client feedback survey commissioned through an independent research firm, The Drum, so we know we’re on to something. Particularly as benchmarking us against other agencies of our size has seen us continuously ranked in […]
Insights from Ignite B2B 2019 – Nick Taylor
Nick is an Account Director at Velo with deep expertise and experience in B2B marketing. He has been leading the Cisco account for the past three years at Velo and has a plethora of knowledge about the tech and IT services industry. Here he uncovers his key learnings and insights from Ignite 2019, the world’s […]
B2B Marketing Agency Selection
Introducing the Velo Voice
The Velo Voice has been a long time coming and has one obvious intention – to share the Velo team’s expertise! Since I established Velo back in 2010, we’ve had the privilege of working with some of the best B2B companies in the tech, buildings, industrial and professional services sectors. Companies like Cisco, Sage, Troup […]
What my favourite romantic movies taught me about B2B marketing
(Apparently, all starring one of two Julias – must be my ‘type’!) Romantic films endure for a reason. They understand people – their insecurities, quirks, and moments of connection. Strip away the meet-cutes and soundtracks, and you’re left with something B2B marketing still struggles to get right: how relationships actually work. Valentine’s Day got me […]
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