B2B marketing insights for
those targeting a niche

Insights, learnings and stories from the world of B2B marketing and communications, direct from Velo’s B2B agency team

B2B Advocacy, B2B Campaigns, B2B Content, B2B Creative, B2B ESG, B2B Marketing in manufacturing

How Manufacturing Marketers should approach 2026

When your value is invisible until something goes wrong The best health and safety equipment never makes the news. Precision-engineered components that perform flawlessly for twenty years earn no headlines. Medical devices that work exactly as designed don’t generate case studies about dramatic turnarounds. In manufacturing sectors where success means nothing goes wrong, marketing faces […]