Lead in your niche
with a strong brand
A strong brand is well-known, well-respected, and differentiated, yet relevant to your
customers. Done right, it grows market share and helps you command a premium for
customer loyalty and long-term financial stability.
The most powerful brands in B2B aren’t just known; they’re recommended, again and again.
They earn trust, command attention, and stay top-of-mind through consistent, credible experiences.
In specialist sectors where every deal matters, reputation travels fast. That’s why brand isn’t just about what you say, it’s what others say about you when you’re not in the room. We help you become the brand people talk about for the right reasons.
Strong brands in niches don’t appear by accident.
They need to be cultivated with an insight-led brand strategy communicated consistently by visual and verbal identities that can achieve your ambitions:
- Make me famous
- Make me preferred
- Make my stories compelling
“We were really impressed at how well Velo understood our very specific needs and market position and crafted several options which hit the mark from the off. Their way of working is positive, energetic, enthusiastic and inspiring, so it was great to implement this campaign across all channels for the best results.”
GA, VP, Strategic Marketing and
Business Development, Electro Rent
Shortlisted for B2B Marketing Award
Our services
Messaging, positioning, and brand
strategy including visual and verbal development.
Brand awareness campaigns using techniques
including thought leadership and ESG.
We operate as a commercial consultancy
and integrated agency, offering:
Strategic consultancy
- Brand strategy and messaging frameworks
- Marketing strategy and campaign planning
- Customer insight and market research
- Thought leadership development and positioning
Creative and content services
- Concept creation and campaign theming
- Visual identity and verbal identity development
- Copywriting, storytelling, and sales enablement content
- Video production, design, and asset creation
Marketing execution
- Multi-channel campaign delivery (social, paid, ABM, email)
- Website design and content planning
- SEO, analytics, and performance measurement
- Always-on marketing operations, MarTech and automation
Enablement and innovation
- Data and insight to power your internal teams
- AI and Martech curation, integration, and support
- Olev Intelligence: our AI-enabled ecosystem for insight, planning, and delivery
- Training and Consultancy to provide knowledge transfer
We get you there by using
3D thinking methodology
Giving structure to every challenge, this methodology defines the outcomes sought, conducts discovery research to inform the development of ideas, before the activation phase to connect creativity to strategy.
Smarter, faster with Olev Intelligence
Olev Intelligence is our AI-powered ecosystem, built to supercharge creativity and decision-making. It combines proven IP, market shifts, performance data, and sector insight all in one place. Decades of expertise at our team’s fingertips, growing daily to help us think, plan, and deliver faster.
And we do it all to build brands
worth recommending.
In B2B, the strongest brands aren’t just recognised, they’re recommended. Peer recommendations remain the most trusted influence on commercial decision-making, and when your brand is clear, confident, and consistent, it earns its place in those conversations. Being good enough to recommend is isn’t just a creative benchmark – it’s a strategic advantage that drives awareness, trust, and long-term market leadership.
Case Studies
Case study
Working as an extension of Cisco’s teams, Velo creates advocacy-led marketing that builds trust, drives demand and supports Cisco’s evolution from hardware to software.
Case study
Premium digital experience and content that strengthens JLL’s brand, improves conversion and supports high-value deal flow in a competitive real estate market.
Case study
Working as an extension of McGraw-Hill’s team, Velo blends creativity and data to power digital growth in a new era of global education.
Case study
By placing customer advocacy at the heart of its marketing, Sage strengthened trust, differentiated its cloud platform and scaled a global program that drives adoption and long-term loyalty.
Cisco
Working as an extension of Cisco’s teams, Velo creates advocacy-led marketing that builds trust, drives demand and supports Cisco’s evolution from hardware to software.
ABM
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Oxford Instruments
Velo partnered with Oxford Instruments to launch the Unity Detector, combining scientific precision with compelling storytelling to drive engagement, differentiation and commercial growth.
Anaplan
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Sage
By placing customer advocacy at the heart of its marketing, Sage strengthened trust, differentiated its cloud platform and scaled a global program that drives adoption and long-term loyalty.
Apollo
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JLL
Premium digital experience and content that strengthens JLL’s brand, improves conversion and supports high-value deal flow in a competitive real estate market.
McGraw-Hill
Working as an extension of McGraw-Hill’s team, Velo blends creativity and data to power digital growth in a new era of global education.
Babcock
Smart, multi-channel marketing that helps Babcock Education engage schools, prove value and deliver more impact from every budget.
Crowcon
Working hand-in-glove with Crowcon, Velo builds a stronger global brand, energises product innovation and drives growth in a competitive safety market.
Sage People
Influencer-led thought leadership helped Sage’s Sage People stand out in a crowded HR tech market, generating record MQL growth by engaging senior HR leaders and amplifying expert insights on the future of HR.
NavTech
Velo unified four legacy brands into Nuvonic, launching a category-defining UV disinfection leader built for global growth.
Bolt
Nuvonic
Velo partnered with Oxford Instruments to launch the Unity Detector, combining scientific precision with compelling storytelling to drive engagement, differentiation and commercial growth.
Deloitte
Troup Bywaters and Anders
A long-term partnership that sharpens TB+A’s brand, strengthens differentiation and helps attract the best talent in a highly competitive market.
ElectroRent
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Advanced Fire Detection
ASL
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BareRock
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Bell & Clements
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Avire
A smarter, modern global website that elevates Avire’s brand, simplifies complex product information and drives significant engagement growth.
BSRIA
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BSS
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Carbonplace
CDW
CILS
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Clyde
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Databricks
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Experian
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Financial Times
Fortress
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GL Assessment
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Halma
HSJ
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Hult-EF Education
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HWM
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Imerys
Keeler
Logicalis
Moore
Nokia
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