Read Helen's Blogs
Insights, learnings and stories from the world of B2B marketing and communications, direct from Velo’s B2B agency team
Helen Beeby
Helen is a B2B-loving marketing expert, with 8+ years of experience working across consumer finance, insurance, professional services, and even wine-related networking events. With a passion for analytics, digital marketing, and strategy, Helen is keen to be sharing her experience with Velo Voice's fan base.
How does an automated LinkedIn outreach programme work, and how effective is it?
I’m sure you all agree that digital marketing tactics aren’t quite what they used to be. LinkedIn company post reach is falling. Post likes were always from the same cohort. Ads still serve thousands of impressions, but the cost is skyrocketing, meaning less bang for your buck. Search traffic is now being hidden away by AI’s zero-click answers, or users reaching for ChatGPT and Claude […]
B2B exhibitions cost money – evaluating them on leads alone will cost more.
Exhibitions are expensive. There is a stand to design and build. The travel to organise. The logistics to manage. The time out of the office. The follow-up that needs to happen afterwards. It is understandable that, once the event is over, the first question is usually commercial – how many leads did we get? The badge scanner has been out. The spreadsheet was […]
AI & MarTech for B2B, B2B Campaigns, B2B Content, B2B Marketing in manufacturing, B2B Marketing in Professional Services, B2B Marketing in Technology, B2B Search, SEO & GEO, B2B Video
How to improve your discoverability in LLMs with YouTube videos
Large language models respond to many of the same signals that shape strong SEO, but visibility is not only about what sits on your site. Off-site citation matters too. When trusted sources mention your brand or content consistently, they help models infer credibility and relevance. Of those off-site signals, different models rely on different sites. For […]
AI & MarTech for B2B, B2B Campaigns, B2B Content, B2B Marketing in Insurance, B2B Marketing in manufacturing, B2B Marketing in Technology, B2B Marketing Leadership, B2B Sales Enablement
AI slurry all over LinkedIn? Humans make the best posts
It’s easy to spot them. Long, lifeless lists. Samey headlines. Vague advice, stuffed with hashtags. LinkedIn’s being flooded with what we can only describe as a tide of AI-generated crap – content that looks and sounds like it was poured from a machine, not crafted by a human. And while the algorithm might momentarily smile […]
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