B2B marketing insights for
those targeting a niche
Insights, learnings and stories from the world of B2B marketing and communications, direct from Velo’s B2B agency team
B2B Content
B2B marketers are producing more content than ever, but many still struggle to make it relevant, distinctive and commercially useful. The challenge is creating content that earns attention, supports the buying journey and gives sales teams something valuable to work with rather than simply adding to the noise. It must work in the hidden and dark channels where recommendations live.
That means learning about content strategy, editorial planning, thought leadership, buyer-stage mapping, distribution, content formats, subject matter expertise, repurposing and how to connect content to pipeline and brand goals.
Our insight articles explore how better B2B content is planned, written and activated, helping marketers create work that is more useful to buyers and more valuable to the business.
B2B Audiences, B2B Campaigns, B2B Content
Localising your B2B campaign for local markets: how to make it work
Localising your global campaigns provides an opportunity to increase market engagement and lift your ROI. That seems pretty obvious, but why then do so many companies fail to make their content relevant, engaging, and easy for their potential international audiences to consume? Well written and easy-to-understand messaging in a native language makes readers feel more […]
What my favourite romantic movies taught me about B2B marketing
(Apparently, all starring one of two Julias – must be my ‘type’!) Romantic films endure for a reason. They understand people – their insecurities, quirks, and moments of connection. Strip away the meet-cutes and soundtracks, and you’re left with something B2B marketing still struggles to get right: how relationships actually work. Valentine’s Day got me […]
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