B2B marketing insights for
those targeting a niche
Insights, learnings and stories from the world of B2B marketing and communications, direct from Velo’s B2B agency team
B2B Marketing Agency Selection
Choosing a B2B agency can feel high stakes. Marketers are trying to find a partner that understands their sector, works in a way that suits their team and can deliver more than a polished pitch. The challenge is separating genuine fit, capability and chemistry from generic agency promises.
That means learning about briefing, agency evaluation, specialist expertise, processes, chemistry meetings, scopes of work, pricing models, onboarding and what to look for in a long-term agency relationship.
Our insight articles share advice, guidance and practical thinking to help marketers choose an agency with more confidence and build a relationship that is productive from the outset.
B2B Marketing Agency Selection
Introducing the Velo Voice
The Velo Voice has been a long time coming and has one obvious intention – to share the Velo team’s expertise! Since I established Velo back in 2010, we’ve had the privilege of working with some of the best B2B companies in the tech, buildings, industrial and professional services sectors. Companies like Cisco, Sage, Troup […]
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