B2B marketing insights for
those targeting a niche
Insights, learnings and stories from the world of B2B marketing and communications, direct from Velo’s B2B agency team
B2B Sales Enablement
Marketing and sales alignment remains one of the biggest pressure points in B2B. Sales enablement matters because good marketing should not stop at lead generation. It should also help commercial teams have better conversations, move deals forward and show up with more relevance and confidence.
That means learning about enablement content, messaging frameworks, case studies, battlecards, pitch support, buyer-stage content, training, platform choice, ABM alignment and how marketers can support sales without simply producing more collateral.
Our insight articles and Marketing Map explore how sales enablement works best in practice, helping marketers create tools, content and systems that genuinely support the sales process.
Your sales team will tell you who your best prospects are. Well, 16% of the time
When approaching any new project, one of the most valuable pieces of work anyone can do is speak to the people buying the products: the customers. Anyone who has worked in B2B long enough will tell you that the ability to do this can vary from tricky to borderline impossible. Rarely are customers free to […]
B2B Campaigns, B2B Content, B2B Sales Enablement
The most personal is the most creative
Because brand storytelling lives under the ‘business’ umbrella, it can be easy to assume that the principles of ‘real’ creativity do not apply. It’s time for this to change. At the 2020 Oscars (before everything changed), Best Director winner Bong Joon Ho cited this quote by Martin Scorsese in his acceptance speech: ‘The most […]
Looking for your new
agency partner?
