B2B marketing insights for
those targeting a niche
Insights, learnings and stories from the world of B2B marketing and communications, direct from Velo’s B2B agency team
B2B Strategy
B2B marketers are often asked to act quickly, but good results still depend on having a clear strategy. The challenge is deciding where to play, who to prioritise, what to say and how to balance long-term growth with short-term commercial pressures.
That means learning about audience strategy, market positioning, planning, propositions, campaign strategy, brand-to-demand balance, channel decisions, competitive context and the choices that shape better marketing.
Our insight articles explore how stronger B2B strategy leads to stronger execution, with practical advice on planning, prioritisation and decision-making.
B2B Strategy, Customer Experience
CX, product, and price—getting the balance right
Customer Experience (CX) is transforming the business arena. Where quality of product and scale of price once defined a company’s reputation, success and revenue are now heavily influenced by how effectively your business interacts with customers across all touchpoints. Brands that invest in their customers’ experience are enjoying revenue growth rates faster than ever before. […]
Looking for your new
agency partner?
