B2B marketing insights for
those targeting a niche
Insights, learnings and stories from the world of B2B marketing and communications, direct from Velo’s B2B agency team
B2B Creative
B2B marketers know creativity matters, but they often operate in sectors where the pressure is to be safe, technical and product-led. The challenge is creating work that still feels credible while being memorable enough to build attention, connection and response.
That means learning about creative effectiveness, storytelling, concept development, emotional appeal, message clarity, campaign ideas, visual identity, differentiation and how creativity works in serious or specialist B2B sectors.
Our insight articles look at how creative thinking strengthens B2B marketing, how to balance boldness with relevance and what makes creative work more likely to stick in buyers’ minds.
Brand and storytelling agency Creative Covenant is joining Velo. What does this mean for Velo’s clients?
Ever since I started the business in 2010, Velo has and always will, operate as an extension of our client’s teams. My mission was to build a committed team of experts with one common goal – to craft B2B marketing to be proud of in partnership with our clients. It is a rare philosophy, but […]
5 reasons to consider Augmented Reality in your B2B marketing mix
Not so long-ago Augmented Reality (AR) felt like something so distant and far off in the future, that the majority of us didn’t give it another thought, let alone think about using it for marketing purposes. But in a little over ten years since BMW triumphed as the first brand to use the then extremely […]
B2B Branding, B2B Campaigns, B2B Creative, Customer Experience
Creative thinking is at the core of B2B marketing. Never more so than now.
What’s been your highlight of the lockdown easing – a visit to friends and family? A trip to the local? Getting back in style with a haircut? As we emerge and are finally able to go out again, see people and re-establish ourselves within our communities, B2B marketers are already questioning what the impact is […]
Our 4 Top Tips For Video Conferencing Like A Pro
We’ve worked with a range of clients over the past decade, and while we’re a London-based agency, our reach has grown substantially over the years. We have built Velo through our relationships with clients nationally, on the continent, and globally, and we couldn’t have done this without collaboration software – namely video conferencing – enabling […]
Looking for your new
agency partner?
