B2B marketing insights for
those targeting a niche
Insights, learnings and stories from the world of B2B marketing and communications, direct from Velo’s B2B agency team
B2B Events
Events remain one of the most powerful ways for B2B brands to build relationships, create memorable experiences and generate demand. The challenge is making events work harder. Not just as one-off moments, but as integrated parts of a wider campaign and customer journey.
That means learning about event strategy, audience targeting, promotion, hybrid formats, attendee experience, content capture, follow-up, measurement and how digital and physical touchpoints can work together.
Our insight articles explore what makes B2B events more effective, from planning and promotion to post-event activation, so marketers can get more value from every event they run.
What I learned attending “Live Well at Velo”, our latest staff well-being event
On Monday 6th December, we hosted a “Live Well at Velo” event for our team, focused on well-being. Bringing together three expert speakers in a combination of face-to-face, virtual and interactive sessions, our team gathered off-site to spend some dedicated time focused on them as individuals. As an MD of a professional services firm […]
B2B Events, Customer Experience
Post-COVID, B2B Events Are Back But Not As We Knew Them
It has been incredibly difficult for event organisers since Covid began. Attendees are reluctant to travel, exhibitors unwilling to commit to floor space in advance, starving exhibition organisers from the cash needed to market their events and sponsors nervous of investing marketing budget when uncertainties around attendance exist. In addition, and this is particularly in […]
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