B2B marketing insights for
those targeting a niche
Insights, learnings and stories from the world of B2B marketing and communications, direct from Velo’s B2B agency team
B2B Search, SEO & GEO
Search in B2B has become more complex. Marketers are trying to improve visibility, attract the right traffic and create content that performs well in both traditional search and emerging AI-driven discovery environments. The challenge is making search a strategic growth channel, not just a technical checklist.
That means learning about SEO, GEO, keyword strategy, search intent, technical performance, content optimisation, authority building, buyer questions, search behaviour and how discoverability is changing.
Our insight articles explore how B2B marketers can improve search performance, adapt to new search behaviours and create content that is easier to find and more useful when it is found.
B2B Content, B2B Marketing in Technology, B2B Research, B2B Search, SEO & GEO
How to build an SEO strategy when promoting a technology brand
SEO constantly evolves as Google updates its ranking algorithm to enhance the user search experience. This allows companies to assess the yearly SEO trends that shape the search engine landscape. As a result, SEO can drive traffic to your website, generate leads, and improve your bottom line with the right strategy. Here are some […]
B2B Marketing in Technology, B2B Search, SEO & GEO, Customer Experience
What the switch to GA4 means for B2B marketing – and how to get ahead
In October 2020, Google announced that Google Analytics 4 (GA4) will replace Google Universal Analytics (UA) and that UA will stop collecting data in July 2023. Whilst there is still nearly a year before the current analytics tool is phased out, many experts recommend moving now, as you’ll build up more historical data within the […]
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