B2B marketing insights for
those targeting a niche
Insights, learnings and stories from the world of B2B marketing and communications, direct from Velo’s B2B agency team
B2B Marketing in Technology, B2B Search, SEO & GEO, Customer Experience
What the switch to GA4 means for B2B marketing – and how to get ahead
In October 2020, Google announced that Google Analytics 4 (GA4) will replace Google Universal Analytics (UA) and that UA will stop collecting data in July 2023. Whilst there is still nearly a year before the current analytics tool is phased out, many experts recommend moving now, as you’ll build up more historical data within the […]
B2B Marketing in Technology, Customer Experience
Should you be thinking about the metaverse as a B2B marketer yet?
What opportunities does the metaverse present to B2B marketers? Every organisation is targeted at meeting their customer’s demands and needs. Specifically, in the B2B space, it is important for businesses to evolve how they engage and interact with their customers. The metaverse can have (and is having!) a huge impact on the ability of B2B […]
Velo gets moving for Miles for Smiles!
Did you know the average office worker spends five years of their life sitting at their desk, and the average step count sits between 3,000 to 4,000 per day? Movement is vital – not only for general happiness, but also for maintaining a work-life balance. This was recognised by the leadership team at Velo […]
B2B Branding, B2B Marketing in Technology, Customer Experience
Is there a place for WhatsApp for Business in B2B marketing?
Marketing communication becomes more fragmented every year, with more tools and technologies emerging that are taking community and communications into private channels. The pandemic forced even the most security conscious B2B operations to recognise they needed to open up to using third party software to streamline their operations, and improve the customer experience. B2B companies […]
B2B Audiences, B2B Research, B2B Strategy
The cost of living crisis: implications for B2B marketing
The implications for B2B marketers and B2B marketing of recessions and the cost of living crisis. There’s no doubt that the economy in the UK and Europe is in the grip of another challenging crunch right now. The Office of National Statistics reported the following in June 2022: Household Cost Indices (HCIs) saw similar inflation […]
Mourning HRH: 4 tips on how B2B marketers must stay mindful
On 8th September, the world received the sad news that Queen Elizabeth, the longest reigning monarch in history, had passed away. As we enter a period of national mourning, many will be trying to navigate how this affects the day-to-day. Businesses in the B2B space in particular must be cognisant toward their output. […]
B2B Branding, B2B Creative, B2B Marketing in manufacturing
What are the best resources to help B2B marketers keep up with the latest developments in the industrial sector?
An essential resource list of news sites, blogs, podcasts, trade associations and more for marketing professionals working in industrial marketing. Staying up to date with all the changes and developments in the industrial and B2B manufacturing space can be a real challenge for marketers. To help, we’ve pulled together a list of the best resources […]
How events have become a crucial part of B2B content marketing strategy
The history of events in the B2B sphere throughout the last three years has been something of a journey. Confined to strictly online affairs following the COVID-19 pandemic, businesses adjusted to new technology platforms to bring the physical to the virtual, all whilst retaining engagement and interest. Online events quickly rose in popularity, and not […]
AI & MarTech for B2B, B2B Creative
Copy, right? Do you know the rights and wrongs around your image use?
This weekend, the Spanish government’s beach body advert caused more controversy with a second photographer having their images used without consent, and with insensitive retouching that betrayed the intention behind the initial post. It has gathered a lot of media attention and increasing levels of anger from those ripped off. Full disclosure, I am also […]
B2B Marketing Agency Selection
B2B Agency of the Year finalist!
They say good things come in threes… We’ve just been shortlisted as B2B Agency of the Year in the UK Agency Awards – for the third consecutive year! They say good things come in threes… We’ve just been shortlisted as B2B Agency of the Year in the UK Agency Awards – for the third consecutive […]
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