B2B marketing insights for
those targeting a niche
Insights, learnings and stories from the world of B2B marketing and communications, direct from Velo’s B2B agency team
AI & MarTech for B2B, B2B Content, B2B Marketing in manufacturing, B2B Marketing in Technology
An overview to ChatGPT and how it can help B2B marketers
CAVEAT: This article was published in Feb 2023 when ChatGPT was announced. The technology evolved rapidly. As a B2B marketing agency, we are always on the lookout for innovative and efficient ways to help our clients in the Professional Services, Technology, and Industrial sectors achieve their marketing goals. A recent survey conducted by Microsoft, where […]
The importance of Storytelling in B2B marketing
Even as adults, we all enjoy a story. Stories grab our attention; they mentally transport us into new worlds. We form connections between the stories and ourselves. When we listen to or read an engaging and relatable story, a great opportunity can be set for companies looking to build deeper relations with their audience […]
B2B Content, B2B Marketing in Professional Services, B2B Marketing in Technology, B2B Research
How to conduct good discovery interviews
B2B marketing to a niche must be based on solid research. As a result, we’ve developed our own version of a discovery call in our mission to support companies targeting a niche. Traditionally used in sales, for us a discovery call is a chance to explore and understand complicated products and services quickly, especially in […]
B2B Content, B2B Marketing in Insurance, B2B Marketing in manufacturing, B2B Marketing in Technology
How to build a thought leadership strategy for a B2B niche audience
When marketing to a niche, you need to understand that niche. Is it clear how macroeconomics affect your audience? Do you get the value chain in the industry? What about who the decision-makers are, your customers’ pain points, and the challenges driving market demand? B2B businesses at the moment are obsessed with thought leadership. And they should […]
How does brand awareness in a B2B niche lead to growth?
Over the years, there have been many B2B marketing studies that changed the industry’s thinking. You’ll be familiar with their headline results but often keen to know more – and to review the original source. This series of articles provides an overview of the research and how they apply for B2B marketers targeting a niche. […]
What does good thought leadership look like for companies targeting a niche?
The expression of thought leadership has been around since the late 19th century. Still, in the last ten years, this concept has been acknowledged for its practical and positive impact on people, branding and business. But what exactly is thought leadership? To start with, thought leadership can present itself in an array of different names […]
B2B Marketing in manufacturing
Marketing trends industrial companies should care about in 2023
The effects of Covid were felt almost immediately among B2B industries. Manufacturing companies in particular were hit pretty hard, with around half reporting technology infrastructure and budget-related difficulties. More than anything else, the pandemic identified the urgency of digital transformation. Many businesses had to scale quickly to facilitate remote working and operate online. But enough […]
B2B Branding, Customer Experience
How to create a B2B podcast series – and why you should
The article is about the why, what, how and where of creating a B2B podcast. Using our experience of producing Creative Covenant’s Marketing for Cybersecurity series, we are sharing our specific tips and learnings for making podcasts an essential component of your wider marketing strategy. Podcasts are huge – and ubiquitousLet’s start with some stats: […]
B2B Audiences, B2B Campaigns, B2B Marketing in Insurance, B2B Marketing in manufacturing, B2B Marketing in Professional Services, B2B Marketing in Technology, B2B Strategy
Why should you target the 95% of your audience that are not in the market?
Over the years, there have been many B2B marketing studies that changed the industry’s thinking. You’ll be familiar with their headline results but often keen to know more, and to review the original source. This series of articles provides an overview of the research and how they apply for B2B marketers targeting a niche. Not […]
B2B Content, B2B Marketing in Technology
Let’s Talk Key B2B Marketing Trends In 2023 For The Technology Sector
Technology and software companies have a lot to say this year – and so they should! Since COVID hit in 2020, the technology around us has boomed, and whether we like it or not, it will continue to do so. Marketing comes in many shapes and sizes, from videos and podcasts to eBooks and blogs. […]
Looking for your new
agency partner?
