B2B marketing insights for
those targeting a niche
Insights, learnings and stories from the world of B2B marketing and communications, direct from Velo’s B2B agency team
What I learned attending “Live Well at Velo”, our latest staff well-being event
On Monday 6th December, we hosted a “Live Well at Velo” event for our team, focused on well-being. Bringing together three expert speakers in a combination of face-to-face, virtual and interactive sessions, our team gathered off-site to spend some dedicated time focused on them as individuals. As an MD of a professional services firm […]
B2B Branding, B2B Creative, B2B Marketing in Technology, Customer Experience
Are changes in the HR space evolving the way products and services will be bought and sold forever?
We’re recognising significant changes in how buyers research, select and procure B2B services and none-more so than around HR services where roles, responsibilities, priorities and challenges have changed completely in comparison to pre-covid times. HR as a problem solver Following the pandemic, the importance of the HR function within organisations has been elevated. […]
B2B Creative, Customer Experience
Is data gathering as tiresome as it seems, or do we just need better tools?
Whether you are a large corporation or a small local business, data is a crucial element in driving effective decision-making. How else do we know how many sales are made or how many people got close enough to committing to a purchase before leaving the site before checkout? Data is an invaluable asset to have […]
B2B Content, Customer Experience
How do you make your B2B brand story resonate?
Crafting creating and engaging storytelling for B2B marketing. Part 3: In a three part blog series, agency strategist Rene Power looks at why storytelling in b2b marketing has become a go-to approach for so many marketers and how to start doing it effectively. In this third and final post, we offer some practical tips on […]
Brand and storytelling agency Creative Covenant is joining Velo. What does this mean for Velo’s clients?
Ever since I started the business in 2010, Velo has and always will, operate as an extension of our client’s teams. My mission was to build a committed team of experts with one common goal – to craft B2B marketing to be proud of in partnership with our clients. It is a rare philosophy, but […]
B2B Events, Customer Experience
Post-COVID, B2B Events Are Back But Not As We Knew Them
It has been incredibly difficult for event organisers since Covid began. Attendees are reluctant to travel, exhibitors unwilling to commit to floor space in advance, starving exhibition organisers from the cash needed to market their events and sponsors nervous of investing marketing budget when uncertainties around attendance exist. In addition, and this is particularly in […]
B2B Branding, Customer Experience
Want to know what the new Google Page Experience ranking algorithm means for you as a B2B marketer? Read on…
At the end of May this year, Google provided advanced notice of a shake-up in how it ranks search engine results to penalise those with poor user experience. However, unlike previous updates, this time Google has provided more details and tools to allow B2B marketers to evaluate and fix any aspects of their sites so […]
It’s time to rethink cybersecurity marketing
What hinders cybersecurity marketers from doing their jobs well? And what can be done about it? If you’re a cybersecurity marketer, you’ll know that the industry is heavily populated by multiple companies purporting to solve endless cybersecurity needs. Crafting messaging that cuts through this quagmire is no small feat. This challenge is compounded by the […]
How to be happy with hybrid
Preparing for hybrid working Working from home and working from the office present very different challenges. The social side, the collaborations, the banter, the informal glances and serendipity all are tough to accomplish when we work remotely. But after a year of lockdown, I’ve noticed several behaviours we’ve adopted that will help all of us […]
5 reasons to consider Augmented Reality in your B2B marketing mix
Not so long-ago Augmented Reality (AR) felt like something so distant and far off in the future, that the majority of us didn’t give it another thought, let alone think about using it for marketing purposes. But in a little over ten years since BMW triumphed as the first brand to use the then extremely […]
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