B2B marketing insights for
those targeting a niche
Insights, learnings and stories from the world of B2B marketing and communications, direct from Velo’s B2B agency team
B2B Content, B2B Marketing in Technology, Customer Experience
Why successful B2B technology companies are investing in customer success stories – and how you can too
Customer success stories are used by B2B marketers, particularly in the technology sector, to reassure new customers that their solution, and process of working together solves their problems, by demonstrating it has done it before. This is important in earning trust before a transaction and cements the relationship with the customer in the story as […]
B2B Branding, B2B ESG, B2B Marketing in Technology
B2B technology companies should include sustainability messaging as part of your brand positioning. But how?
Clare Leighton is a senior marketer who has been in B2B technology for over fifteen years. Always passionate about charity and the environment, in her most recent roles at Vodafone and Citrix, she began to focus, firstly on how the work of Vodafone Foundation can be brought to life for Business customers and latterly, how […]
B2B Branding, B2B Content, B2B Creative
Brand marketing is back! What B2B marketers need to know…
As an agency and trusted partner for clients, it’s important we stay up to date with the latest thinking and influences on B2B marketing. Continuing a series of short posts looking at the some of the important trends that are going to impact strategy and implementation this year, this post looks at brand for B2B. […]
What does the rise in Connected TVs mean for B2B marketers? Is this a new channel to be considered?
Disney Plus has just announced that they will launch an ad-supported subscription tier which will be available sometime in “late 2022” to the US market before expanding internationally in 2023. It is typical of the available advertising opportunities in Connected TV (CTV) technology. Our Digital Marketing Manager, Diwakar Redhu, wanted to explore more and understand […]
Privacy and the attention economy – What B2B marketers need to know
As an agency and trusted partner for clients, it’s important we stay up to date with the latest thinking and influences on B2B marketing. In this first in a short series of posts, we’re looking at the some of the important trends that are going to impact strategy and implementation this year. What does […]
ABM, B2B Marketing in Technology
Unlocking the full potential of Marketo for B2B marketing
The Velo team has been working with Marketo for a number of years. As with most marketing automation software, there is much to learn in order to get the most from it. We’ve learned many lessons on our path to unlocking the full potential of the platform for clients. Some lessons proved to be best […]
10 things pancakes and content have in common
One of the best ingredients for success when it comes to creating exciting digital content is to ‘compare your subject matter with something you are passionate about’. For the reader, this provides something unique and interesting whilst also making it enjoyable for the writer. With that in mind especially for Pancake Day, we present…digital content […]
B2B Branding, Customer Experience
Social media sharing is about the who, not the what: An advocate marketer’s perspective
Against the backdrop of the new Sage Boss-It campaign and the success of the supporting TikTok campaign which was one of the first B2B uses of this channel, we’re seeing customers of B2B brands are playing a huge part in marketing and amplifying the company’s message in volumes never seen before. This campaign shows it […]
Building a B2B brand identity to be proud of – the importance of clarity, coherence, relevance and consistency
Building brands doesn’t stop because of pandemics and major market upheavals. Whilst many brands have had spectacular pandemic success, skillfully pivoting and navigating to a more online execution, a large number have at best survived rather than thrived – and a fair few have in fact “languished” (the inevitable word of 2021) somewhere in between. […]
B2B Content, B2B Marketing in Professional Services, Customer Experience
5 Problems Facing Professional Services Companies When It Comes To Growth
The global professional services market is conservatively worth $6,000bn (2022) and puts the skills and experience of millions of professionals at the disposal of organisations around the world. (1) The main types of professional services include design, research, promotional and consulting, legal and accounting services, plus a range of scientific, technical and technological services. In […]
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