Read Sam's Blogs

Insights, learnings and stories from the world of B2B marketing and communications, direct from Velo’s B2B agency team

Sam Willoughby

B2B Content, B2B Events

How events have become a crucial part of B2B content marketing strategy

The history of events in the B2B sphere throughout the last three years has been something of a journey. Confined to strictly online affairs following the COVID-19 pandemic, businesses adjusted to new technology platforms to bring the physical to the virtual, all whilst retaining engagement and interest. Online events quickly rose in popularity, and not […]

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