B2B marketing insights for
those targeting a niche
Insights, learnings and stories from the world of B2B marketing and communications, direct from Velo’s B2B agency team
AI & MarTech for B2B, B2B Campaigns, B2B Content, B2B Marketing in Insurance, B2B Marketing in manufacturing, B2B Marketing in Technology, B2B Marketing Leadership, B2B Sales Enablement
AI slurry all over LinkedIn? Humans make the best posts
It’s easy to spot them. Long, lifeless lists. Samey headlines. Vague advice, stuffed with hashtags. LinkedIn’s being flooded with what we can only describe as a tide of AI-generated crap – content that looks and sounds like it was poured from a machine, not crafted by a human. And while the algorithm might momentarily smile […]
Christmas comes once every year. In B2B, so does the January scramble – spend December getting ahead.
Here’s the thing: you’ve got a budget sitting there. Money that vanishes towards the end of a quarter. We’ve wrapped up a set of small, strategic projects that you can sign off on today, ensuring your Q1 is calmer, sharper, and more successful with minimal work from you. Think of them as a gift to […]
AI & MarTech for B2B, B2B Marketing in Insurance, B2B Marketing in manufacturing, B2B Marketing in Professional Services, B2B Marketing in Technology, B2B Search, SEO & GEO
How easy is it to influence how you appear within AI search models, and how can you monitor it?
Google might still be the Goliath of search, clocking over 8.3 billion visits a month, while ChatGPT attracts a (comparatively modest) 1.8 billion+. But let’s be honest, what’s more revealing is the rate at which this gap is closing. The real picture is even closer when you add in Claude, Perplexity and other AI tools […]
B2B Research, B2B Search, SEO & GEO
B2B marketing without third-party cookies: three steps to stay smart, sharp and compliant
Third-party cookies were never flashy. But for years, they quietly powered B2B marketing: enabling retargeting, fuelling behavioural targeting, and feeding reports with data we trusted (perhaps more than we should have). It meant we could re-reach visitors to our sites on other websites even if we did not know who they are. These cookies weren’t […]
B2B Campaigns, B2B Marketing in Professional Services, B2B Search, SEO & GEO
The biggest shift in search since “just Google it” – Google AI Mode.
DooH running at London Bridge station, SE1 to mark the launch On 29th July 2025, Google quietly changed the internet. No big reveal. No drumroll. Just a flip of the switch and suddenly, the most powerful search engine in the world stopped being a search engine. It became an answer engine. Welcome to AI […]
Ready to make the most of your next event?
There’s been a quiet shift in how people experience B2B events. While the venues, speakers and lanyards remain, the way attendees approach the day has changed. A different kind of attendee Delegates are now more focused, time-conscious and intentional. The all-day wanderer has become the purposeful drop-in. Decision-makers arrive with a shortlist, not a shopping […]
How to make sure your content and site appear in ChatGPT: A guide for B2B marketers
AI isn’t just a buzzword anymore — it’s reshaping how B2B buyers research, shortlist, and select suppliers. At Velo, we’re actively working through a “test and learn” roadmap to adapt to this new reality. From monitoring referral traffic to restructuring how we create content, we’re seeing firsthand how AI impacts visibility — and how smart […]
Is Discord an appropriate platform for B2B marketing?
Discord, the platform that once catered exclusively to gamers, has evolved into a versatile hub supporting diverse communities. For B2B digital marketers, this transformation presents both exciting opportunities and unique challenges. Let’s explore Discord’s potential for business use, its audience demographics, advertising options, and suitable applications for B2B companies. TLDR – While intriguing, Discord currently […]
What sales enablement tools should you consider for your B2B Sales team?
Sales enablement tools are technology-based solutions built to increase the efficiency and effectiveness of sales teams. Most of our clients use a CRM tool such as Salesforce.com so we favour those that integrate. To determine the best tools, we advocate mapping the sales process and spending time with your team answering questions like: What […]
Should B2B marketers consider audio and podcast ads? Your complete guide
Podcasts come in different formats, each serving a unique purpose. Here’s a breakdown of key types, along with some of the most popular examples: Discipline-Focused Podcasts These cover professional topics like marketing, B2B strategy, and sustainability, often aligning with specific job functions. Example: The B2B Marketing Podcast – Deep dives into B2B trends, ABM, and […]
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