Read Barry's Blogs
Insights, learnings and stories from the world of B2B marketing and communications, direct from Velo’s B2B agency team
Join the B2B video revolution and get ahead of the pack
Video is at the core of our day-to-day lives, whether we are relaxing at home streaming our favourite shows, or searching for a solution to fix a leaking tap – no longer are we reaching for DVDs or telephoning a plumber for an emergency call-out. Video has fast become the preferred method for many consumers […]
ABM, AI & MarTech for B2B, B2B Campaigns
5 reasons to try LinkedIn Sponsored InMail for B2B
We’re massive advocates of LinkedIn. We’ve used it for everything from hard-sell lead gen campaigns to methods of research when identifying target accounts. With over 260 million users (Jan, 2020), LinkedIn as a platform for targeted messaging is hard to ignore, and LinkedIn’s Sponsored InMail advertising option gives you access to the inbox of almost […]
Why B2B technology, industrial and professional services businesses choose WordPress
WordPress powers 35% of the 1.3 billion websites on the internet today (W3Techs, 2020 and Netcraft 2019). This means that a colossal 455 million websites are built on WordPress. It has become the most popular CMS, and for good reason. There’s virtually nothing that WordPress can’t do. B2B businesses of all sizes are built on WordPress, from […]
Get seen on small screens: Why mobile-first design is a business priority
Driven by the growing popularity of mobile devices, mobile-first design is a strategy that starts with the smallest screen first (mobile). This ensures that the user experience (UX) of a website is right across all devices. Before the mobile revolution, websites were designed for desktop first. A ‘mobile-friendly’ version was then tagged on, with varying […]
7 Steps to Manage Project Creep
In an ideal world, every project would be on time and in scope. But the reality is that projects morph and develop, and we need to be flexible to our client’s needs – and that means the potential for those two dreaded words; project creep. There are thousands of articles on how to prevent project […]
Video podcast: The Importance of Always-On in ABM
In early December, I had the opportunity to sit down with James Rostance from The 414 Live – a live LinkedIn video stream and podcast dedicated to discussing all things B2B marketing. My topic of choice was one I’m very passionate about (ask anyone in the office or any of my clients!). Said topic? The […]
What I Took Away From B2B Marketing’s 2019 ABM Conference
Last week, I went to B2B Marketing’s annual ABM Conference. It was a day for B2B marketing professionals to share their experiences of executing ABM strategies. From the conversations, it was clear that “true ABM” is still relatively new and immature, but that the key to success in the future is sharing our experiences and […]
The 12 Year Window – Why Now is the Time to Invest in your Brand
Regardless of if you’re a FTSE 100 company or a start-up, a well-defined brand will give you a competitive advantage. How? People are drawn to brands that look and sound confident about who they are. Potential customers believe that choosing a strong brand reduces the risk in a decision. The success of a defined brand, […]
B2B Audiences, B2B Campaigns, B2B Content
Localising your B2B campaign for local markets: how to make it work
Localising your global campaigns provides an opportunity to increase market engagement and lift your ROI. That seems pretty obvious, but why then do so many companies fail to make their content relevant, engaging, and easy for their potential international audiences to consume? Well written and easy-to-understand messaging in a native language makes readers feel more […]
B2B Marketing Agency Selection
How we create value for our clients
Even back in 2010 when the agency began, one lesson has been constant. We see examples of it in our twice-yearly client feedback survey commissioned through an independent research firm, The Drum, so we know we’re on to something. Particularly as benchmarking us against other agencies of our size has seen us continuously ranked in […]
Looking for your new
agency partner?
