Read Sara's Blogs
Insights, learnings and stories from the world of B2B marketing and communications, direct from Velo’s B2B agency team
Sara Driscoll
B2B Content, B2B Marketing in manufacturing, B2B Marketing in Technology
Why your technical team might be your best marketing asset
Sherlock Holmes may have been the smartest person in the room, but even he needed Watson to help make his conclusions shine – and it’s the same with tech teams and marketing. Like Holmes and Watson, Woody and Buzz or Jake and Amy (IYKYK), unlikely companions always make for the best stories. And so it […]
B2B Advocacy, B2B Content, B2B Marketing in manufacturing, B2B Marketing in Professional Services, B2B Marketing in Technology, Customer Experience
Case studies under NDA: how to build credibility when you can’t name names
Practical ways to create compelling content when confidentiality is a genuine constraint Have you ever brought something from Amazon without checking reviews, or booked a hotel without checking TripAdvisor? These days, it’s unlikely. Reviews have become the lifeblood of sales, building customer trust, credibility, and product or services validation. That’s why in B2B marketing, case […]
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