B2B marketing insights for
those targeting a niche
Insights, learnings and stories from the world of B2B marketing and communications, direct from Velo’s B2B agency team
B2B Marketing Agency Selection
Choosing a B2B agency can feel high stakes. Marketers are trying to find a partner that understands their sector, works in a way that suits their team and can deliver more than a polished pitch. The challenge is separating genuine fit, capability and chemistry from generic agency promises.
That means learning about briefing, agency evaluation, specialist expertise, processes, chemistry meetings, scopes of work, pricing models, onboarding and what to look for in a long-term agency relationship.
Our insight articles share advice, guidance and practical thinking to help marketers choose an agency with more confidence and build a relationship that is productive from the outset.
B2B Marketing Agency Selection
B2B Agency of the Year finalist!
They say good things come in threes… We’ve just been shortlisted as B2B Agency of the Year in the UK Agency Awards – for the third consecutive year! They say good things come in threes… We’ve just been shortlisted as B2B Agency of the Year in the UK Agency Awards – for the third consecutive […]
B2B Marketing Agency Selection
Built by recommendation – why specialising in three core sectors makes Velo a B2B marketing agency to trust
After 10 years of growth, Velo has become an award winning, full-service B2B marketing agency. Although our values are the same as at the start, our team, our clients and our knowledge have grown more than I ever dared dream they would. We now serve and specialise in three core sectors – technology, industrial and […]
B2B Marketing Agency Selection
Being the best, not the biggest agency for our sectors
Over the past decade, the Velo team has changed in size and shape to be unrecognisable from where we started. In the beginning, the team worked from home and comprised young parents looking to enjoy the perks of a better work-life balance alongside the challenge of diverse and wide-ranging work, team and clients. And all […]
B2B Marketing Agency Selection
Compassion conquers all
What is a ‘culture of compassion’? While we have endeavoured to achieve this from the start, this week we truly put it into practice. We’ll be honest: we’ve been having a hard time keeping motivated this week. Maybe it’s because the sun has been shining. Maybe it’s because we still haven’t hit a rhythm […]
B2B Marketing Agency Selection, B2B Marketing Leadership
Lessons learnt from 10 years of working from home
Yesterday, Velo was established 10 years ago. Incredible. Our growth and success are down to the individuals who work here, the clients we’ve retained and the working environment we’ve created. Thank you to them all. Back then, working from home was the default, so we learnt some lessons about how to do it well without […]
B2B Marketing Agency Selection
How we create value for our clients
Even back in 2010 when the agency began, one lesson has been constant. We see examples of it in our twice-yearly client feedback survey commissioned through an independent research firm, The Drum, so we know we’re on to something. Particularly as benchmarking us against other agencies of our size has seen us continuously ranked in […]
B2B Marketing Agency Selection
Introducing the Velo Voice
The Velo Voice has been a long time coming and has one obvious intention – to share the Velo team’s expertise! Since I established Velo back in 2010, we’ve had the privilege of working with some of the best B2B companies in the tech, buildings, industrial and professional services sectors. Companies like Cisco, Sage, Troup […]
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