B2B marketing insights for
those targeting a niche
Insights, learnings and stories from the world of B2B marketing and communications, direct from Velo’s B2B agency team
B2B Marketing Leadership
B2B marketing leaders are expected to do more than lead a team. They are balancing strategy, performance, culture, stakeholder management and constant change, often while being asked to prove marketing’s value more clearly than ever. The challenge is leading with confidence in a role that keeps expanding.
That means learning about team structure, budgeting, leadership style, commercial alignment, board communication, capability building, change management, measurement, planning and how modern marketing leaders earn influence internally.
Our insight articles explore what strong B2B marketing leadership looks like in practice, offering perspectives on how leaders can build better teams, make smarter decisions and strengthen marketing’s role in the business.
B2B Marketing Leadership, B2B Strategy
Advice for Velo clients: how to navigate Covid-19 and be ready to spring back
Without doubt, Covid-19 is causing disruption to marketers in unprecedented ways, and we predict that the changes in marketing will be forever. Although it’s difficult to know what will happen, or how and when businesses will spring back, learning to adapt and acclimatise to the ‘new norm’ is going to be key. Below are a […]
B2B Marketing Agency Selection, B2B Marketing Leadership
Lessons learnt from 10 years of working from home
Yesterday, Velo was established 10 years ago. Incredible. Our growth and success are down to the individuals who work here, the clients we’ve retained and the working environment we’ve created. Thank you to them all. Back then, working from home was the default, so we learnt some lessons about how to do it well without […]
7 Steps to Manage Project Creep
In an ideal world, every project would be on time and in scope. But the reality is that projects morph and develop, and we need to be flexible to our client’s needs – and that means the potential for those two dreaded words; project creep. There are thousands of articles on how to prevent project […]
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