B2B marketing insights for
those targeting a niche
Insights, learnings and stories from the world of B2B marketing and communications, direct from Velo’s B2B agency team
B2B brands: How to build trust and grow market share
Ever thought about what keeps your customers sticking around? Here’s a clue: it’s not just your product/service. According to Forrester, the average B2B customer retention rate is 78%, which means, in just four years, half your customer base might be gone. Let that sink in for a second. So, how do you stop that […]
B2B Campaigns, B2B Content, B2B Creative, B2B Video
What makes a great social video?
Of all the tools in a B2B marketer’s arsenal, a well-executed video can be your most effective when marketing over social media. It boosts brand awareness, piques the interest of even the most jaded of scrollers, gives you more opportunities to get your message across, and can directly drive conversions. Video ads have an undeniable […]
What are the marketing secrets of B2B category leaders?
Over the years, there have been several studies on effective B2B marketing. Many use empirical data to observe the impact of certain activities focusing on growth. This article provides a summary of five of the most pertinent principles for ambitious category leaders looking to lead in their niche, providing a canvas on which you can […]
B2B Content, B2B Creative, B2B Marketing in Technology
What makes a creative B2B ad?
This article was prompted by a LinkedIn study into Drivers of B2B Ad Effectiveness. Using empirical data, it investigates what makes compelling B2B ads on LinkedIn. Of course, it has an agenda. Of course, LinkedIn is not the only channel used in B2B marketing. Of course, it has some flaws. But, it does have […]
B2B Marketing in manufacturing, B2B Research, B2B Search, SEO & GEO
How to leverage Google’s Search Generative Experience (SGE) in B2B marketing
It may feel like the landscape of digital marketing is ever-evolving. The reality is, it is – and keeping up to date is crucial for B2B marketers. There was a lot to take in at this year’s BrightonSEO conference (catch up on our key takeaways here) back in April, but something we’ve been keeping […]
B2B Content, B2B Marketing in Professional Services
Boosting B2B brand authority with content syndication
In B2B marketing, establishing your brand as a thought leader is essential for building trust and credibility with your audience. However, you are not the only ones looking to do this. It is saturated. You are competing for share of voice. It is not impossible, just harder than is perhaps used to be. One […]
B2B Creative, B2B Marketing in manufacturing, B2B Marketing in Professional Services, B2B Marketing in Technology, B2B websites
B2B Web Design Trends for Technology, Professional Services, and Manufacturing Brands
As part of our drive to embrace AI (Artificial Intelligence), this article was generated to write up the discussions in our internal Sector Inspector deep-dive workshops. In these sessions, our team works together to investigate, explore and understand a specific challenge. Through it, we drive deeper agency-wide knowledge into our sectors. Modern B2B websites […]
What Google’s U-turn on 3rd-party cookies means for B2B marketing
After years of anticipation and multiple delays, in a surprising – or, perhaps, unsurprising – move, Google has decided to scrap its plans to phase out third-party cookies on Chrome. Whatever your view, this decision undoubtably shifts the landscape for B2B marketers who have been preparing for a future without third-party cookies. Earlier in […]
Your competitors may be unwittingly cutting off their noses to spite their face.
The latest Gartner CMO survey reports that marketing budgets have fallen 15% YoY. Why? The adoption of AI and macroeconomic uncertainty. There are over 60 countries entering elections in 2024. Turbulence is an understatement. These factors are making long-term investments hard to justify. As a result, spending is falling and what remains is often […]
B2B Content, B2B Search, SEO & GEO, Customer Experience
Parallax and SEO: A Guide to Balancing Visuals and Visibility in B2B marketing
In the digital ecosystem, websites usually become a balancing act for the art of design with the science of SEO. While web designers advocate for clean, visually striking websites that captivate and engage visitors – SEO experts continue to push for structures and content that pleases search engines, sometimes at the expense of design simplicity. […]
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