Read David's Blogs
Insights, learnings and stories from the world of B2B marketing and communications, direct from Velo’s B2B agency team
David Carey
AI & MarTech for B2B, B2B Advocacy
What role do customer stories play in AI GEO?
Increasingly, prospects aren’t starting their journey on Google or your homepage. They’re opening tools like Gemini, ChatGPT or Perplexity and asking a simple question: “Who should I be talking to?” Gartner puts GenAI use at 45% of recent B2B purchases; G2 found AI chatbots are now the single biggest influence on software shortlists. The challenge for marketers now isn’t just about […]
B2B Content, B2B Marketing in Professional Services, B2B Marketing in Technology, B2B Research
How to conduct good discovery interviews
B2B marketing to a niche must be based on solid research. As a result, we’ve developed our own version of a discovery call in our mission to support companies targeting a niche. Traditionally used in sales, for us a discovery call is a chance to explore and understand complicated products and services quickly, especially in […]
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