Read Jon's Blogs
Insights, learnings and stories from the world of B2B marketing and communications, direct from Velo’s B2B agency team
Jon Llewelyn
Jon is a Marketing Operations Manager whose career has taken him from higher education to finance and now agency life, building a broad toolkit across programme management, digital marketing and operations along the way. When he’s not keeping marketing programmes on track, you’ll likely find him wild camping, cooking up something ambitious, or looking after his many chickens.
AI & MarTech for B2B, B2B ESG, B2B Marketing Leadership
How do you balance a growing use of AI with the inevitable sustainability impact?
Balancing AI innovation with environmental responsibility: a B2B marketer’s guide B2B marketers have ended up at the front of the AI queue: handed the tools first, expected to find the use cases, and quietly judged on how quickly we adopt whatever’s just launched. Generative AI now sits in most events, talks, and software roadmaps, promising […]
Is search still important to B2B marketers?
I don’t think ‘SEO is dead’ rhetoric is a useful place to start, because it’s not really what’s happening. Search isn’t disappearing, but the word might not stretch far enough any more for what’s actually going on: it’s spreading out across more platforms as AI tools, answer engines, and discovery surfaces join the mix. A […]
B2B Campaigns, B2B Search, SEO & GEO
What does it take for a B2B buyer to trust you?
What BrightonSEO 2026 made me rethink about search, AI, and the proof buyers need before they take a brand seriously It’s an awkward question to sit with in B2B marketing, because everyone already agrees trust matters. But it’s also one of those things people nod along to without doing much about it, accepted before anyone […]
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