B2B marketing insights for
those targeting a niche
Insights, learnings and stories from the world of B2B marketing and communications, direct from Velo’s B2B agency team
B2B Content
B2B marketers are producing more content than ever, but many still struggle to make it relevant, distinctive and commercially useful. The challenge is creating content that earns attention, supports the buying journey and gives sales teams something valuable to work with rather than simply adding to the noise. It must work in the hidden and dark channels where recommendations live.
That means learning about content strategy, editorial planning, thought leadership, buyer-stage mapping, distribution, content formats, subject matter expertise, repurposing and how to connect content to pipeline and brand goals.
Our insight articles explore how better B2B content is planned, written and activated, helping marketers create work that is more useful to buyers and more valuable to the business.
B2B Content, B2B Marketing in manufacturing, B2B Marketing in Professional Services, B2B Marketing in Technology
Top 5 Festive B2B Marketing Ideas
With the festive season fast approaching, many businesses may be looking into next year to see what 2023 has to offer. In some ways, work may be slowing down and your competitors are looking to take some well-deserved time off. However, this may be a great opportunity for your business to exercise some festive marketing activities […]
Mourning HRH: 4 tips on how B2B marketers must stay mindful
On 8th September, the world received the sad news that Queen Elizabeth, the longest reigning monarch in history, had passed away. As we enter a period of national mourning, many will be trying to navigate how this affects the day-to-day. Businesses in the B2B space in particular must be cognisant toward their output. […]
How events have become a crucial part of B2B content marketing strategy
The history of events in the B2B sphere throughout the last three years has been something of a journey. Confined to strictly online affairs following the COVID-19 pandemic, businesses adjusted to new technology platforms to bring the physical to the virtual, all whilst retaining engagement and interest. Online events quickly rose in popularity, and not […]
What can B2B Marketers learn from those using social media well? | B2B social media best practice
“90% of the B2B purchase process is completed before contacting a vendor”
B2B Branding, B2B Content, B2B Creative
Creative takes the spotlight! What B2B marketers need to know…
This is the third and final post in our trend-watching series of posts looking at some of the important trends that are going to impact B2B marketing strategy and implementation in 2022. This post focuses on the creative side of B2B marketing. B2B steps into the creative spotlight The newly launched Creative B2B Lion […]
B2B Branding, B2B Content, B2B Marketing in manufacturing
How industrial b2b companies can attract more sales ready leads through more effective marketing
We’ve written previously about how industrial B2B marketers need to be more structured in their thinking, developing content and communications that arouse, attract, engage, and inform prospects to take positive action. This process involves thinking more like a publisher, being much more open and being present in the right places at the right time when […]
B2B Content, B2B Marketing in Professional Services, Customer Experience
How to design customer success stories that transform your professional services B2B marketing
A customer success story is an account to highlight the experience a customer has had with your product, the challenges they faced before, how the product has helped, and what degree of success they’ve since accomplished. Customer success stories are used by professional services marketers to reassure new customers that their solution and process of […]
B2B Content, B2B Marketing in Technology, Customer Experience
Why successful B2B technology companies are investing in customer success stories – and how you can too
Customer success stories are used by B2B marketers, particularly in the technology sector, to reassure new customers that their solution, and process of working together solves their problems, by demonstrating it has done it before. This is important in earning trust before a transaction and cements the relationship with the customer in the story as […]
B2B Branding, B2B Content, B2B Creative
Brand marketing is back! What B2B marketers need to know…
As an agency and trusted partner for clients, it’s important we stay up to date with the latest thinking and influences on B2B marketing. Continuing a series of short posts looking at the some of the important trends that are going to impact strategy and implementation this year, this post looks at brand for B2B. […]
10 things pancakes and content have in common
One of the best ingredients for success when it comes to creating exciting digital content is to ‘compare your subject matter with something you are passionate about’. For the reader, this provides something unique and interesting whilst also making it enjoyable for the writer. With that in mind especially for Pancake Day, we present…digital content […]
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