B2B marketing insights for
those targeting a niche
Insights, learnings and stories from the world of B2B marketing and communications, direct from Velo’s B2B agency team
B2B Creative, B2B Marketing in manufacturing, B2B Marketing in Professional Services, B2B Marketing in Technology, B2B websites
B2B Web Design Trends for Technology, Professional Services, and Manufacturing Brands
As part of our drive to embrace AI (Artificial Intelligence), this article was generated to write up the discussions in our internal Sector Inspector deep-dive workshops. In these sessions, our team works together to investigate, explore and understand a specific challenge. Through it, we drive deeper agency-wide knowledge into our sectors. Modern B2B websites […]
What Google’s U-turn on 3rd-party cookies means for B2B marketing
After years of anticipation and multiple delays, in a surprising – or, perhaps, unsurprising – move, Google has decided to scrap its plans to phase out third-party cookies on Chrome. Whatever your view, this decision undoubtably shifts the landscape for B2B marketers who have been preparing for a future without third-party cookies. Earlier in […]
B2B Branding, B2B Content, B2B ESG
How to calculate the footprint of your B2B website
At Velo, we’ve conducted a study into how to make a website as sustainable as possible. The reality is that carbon is emitted even just by hosting and serving your website. And, after all, we want people to visit our website and then engage with the content. It is not about zero emissions; it […]
B2B Content, B2B Creative, B2B Video
Does the emergence of virtual production mean the end for greenscreen in B2B videos?
In recent years, the B2B market has witnessed a dynamic transformation with the emergence of artificial intelligence (AI) and virtual reality (VR) technology. VR not only revolutionises the way products and services are presented but also provides an immersive and engaging experience for consumers. Companies leverage VR to transport potential customers into a virtual space where they […]
A sales and marketing relationship designed to supercharge your growth
In part one of this article, we highlighted the fractured nature of the two key functions sat at the heart of an organisation’s growth; sales and marketing. In this second part, we explore a series of practical steps designed to help create closer alignment between the two functions. Collaboration Depending on the size of your […]
Your sales team will tell you who your best prospects are. Well, 16% of the time
When approaching any new project, one of the most valuable pieces of work anyone can do is speak to the people buying the products: the customers. Anyone who has worked in B2B long enough will tell you that the ability to do this can vary from tricky to borderline impossible. Rarely are customers free to […]
How to measure your B2B brand strength
You might think your brand is powerful, but how can you be sure? Do you have a method for tracking it over time to effectively manage it? You might think your brand is powerful, but how can you be sure? Do you have a method for tracking it over time to effectively manage it? As a B2B […]
B2B Audiences, B2B Marketing in manufacturing
Need a B2B persona for production managers in an industrial setting?
Knowing your audience is the first step in constructing strong B2B marketing campaigns. You need to understand their motivations and pain points, but also how you can pragmatically reach them. This series of articles provides deep dives on the audiences we target most regularly here at Velo. In most manufacturing and industrial plants, customers with […]
How should B2B marketers approach 2024?
This article follows our “2024’s trends in B2B marketing for those targeting a niche” article and focuses on what you can do to navigate 2024 as a B2B marketer targeting a niche. This article follows our “2024’s trends in B2B marketing for those targeting a niche” article and focuses on what you can do […]
2024’s B2B marketing trends for those targeting a niche
We’ve sifted through over 75 individual trend reports to find what is relevant for B2B marketers, so you don’t have to! It’s that time of year when anyone providing professional services is sharing an opinion on the year ahead. And yes, we’re no different. What is different, however, is that we’ve identified what we […]
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